PARAGAIA omdelade detta
Yesterday, I had the pleasure of sharing the stage with Peter Filcek from Tesco and Jim Herbert from Patchworks to discuss the newly launched Tesco Marketplace at #commercefusion, an event hosted by Dark Matter Commerce at the Ministry of Sound. I find the concept of a Marketplace really interesting, and something I find many don't really understand. Range extension doesn't mean you are going to be competing with the likes of Amazon or eBay. It means you are extending the range of products you are offering your customers, to ensure you complete their journey, giving them the best experience without them needing to purchase elsewhere. Tesco have done this perfectly, offering a wide range of quality products that you can purchase alongside your grocery shop, whilst making the customer's journey to checkout seamless. Not only will you receive your products directly to your door, you'll also earn clubcard points. As mentioned on stage yesterday, we have recently launched a new FastStart offering, which enables retailers using e-commerce providers like Shopify, Adobe Commerce, Big Commerce etc... to get their range extension project live within days, with minimal upfront costs. If you'd like to find out more, please reach out! Thanks to Pete Robertshaw and Philip Boyle for organising the discussion, and a big Congrats to all speakers who took part and shared some great insights for those attending. #Marketplacer