PARAGAIA

Yesterday, I had the pleasure of sharing the stage with Peter Filcek from Tesco and Jim Herbert from Patchworks to discuss the newly launched Tesco Marketplace at #commercefusion, an event hosted by Dark Matter Commerce at the Ministry of Sound. I find the concept of a Marketplace really interesting, and something I find many don't really understand. Range extension doesn't mean you are going to be competing with the likes of Amazon or eBay. It means you are extending the range of products you are offering your customers, to ensure you complete their journey, giving them the best experience without them needing to purchase elsewhere. Tesco have done this perfectly, offering a wide range of quality products that you can purchase alongside your grocery shop, whilst making the customer's journey to checkout seamless. Not only will you receive your products directly to your door, you'll also earn clubcard points. As mentioned on stage yesterday, we have recently launched a new FastStart offering, which enables retailers using e-commerce providers like Shopify, Adobe Commerce, Big Commerce etc... to get their range extension project live within days, with minimal upfront costs. If you'd like to find out more, please reach out! Thanks to Pete Robertshaw and Philip Boyle for organising the discussion, and a big Congrats to all speakers who took part and shared some great insights for those attending. #Marketplacer

Tesco gjorde det med marknadsplatsplattformen från vår partner #marketplacer

Did you know that a staggering 35% of global online purchases now take place on marketplaces? In the European Marketplace Report 2023 by ChannelX, Luke Hilton, Vice President of Solution Engineering at Marketplacer, highlights the potential for retailers to harness the strength of their traditional retail business alongside the scalability of marketplaces. By embracing online marketplaces, retailers can unlock new revenue streams, enhance customer engagement, and position themselves at the forefront of the digital shopping experience. They can respond fast to consumer trends & use the marketplace to explore new categories in a low-risk manner. It's a big opportunity for growth and innovation. Ready to take your retail business to new heights with the marketplace model? Let's connect and discuss more! 🤝 #Marketplaces #Ecommerce #Retail #Dropship #EcommerceGrowth

Establishing a successful product data model in Marketplaces! 🛍 A key distinction between traditional E-commerce, where products are owned or produced by the E-commerce entity, and a marketplace lies in the responsibility for providing product data. In a marketplace model, it's often the sellers themselves who are responsible for providing the platform with product information. Here's a breakdown of some crucial considerations for creating a sustainable and useful product data model: ▪ MECE Principle: Ensure your product data model is both Mutually Exclusive and Collectively Exhaustive. Simplify mapping with clear, distinct categories, avoiding overlaps or gaps. ▪ Durability: Prioritize longevity in your product data model to minimize disruptions. Invest time upfront to build a robust model, reducing the need for frequent revisions that affect both platform systems and sellers' operations. ▪ Categories vs Attributes: Find a good balance. Detailed categories provide clarity, but incorporating attributes like collar type, sleeve length, and fit boosts adaptability without overcomplicating the category structure. Choose attributes for efficient accommodation of evolving product features. Building a solid product data model is key for marketplace success. Planning well and sticking to these principles pays off in the long haul. Keep it simple, help sellers, and watch your marketplace thrive with a smart data setup. 🤝 #marketplaces #ecommerce #productdata

Exciting insights from PostNord Retail Day! Fredrik Norberg, CEO of CDON/Fyndiq, highlights marketplaces as the next paradigm shift in e-commerce. Already, 40-50% of e-commerce within Europe & the USA occurs on marketplaces, while this figure is only 5% in Sweden. But what does this mean for us? It's a clear sign of untapped potential within the Swedish/Nordic e-commerce landscape. How can businesses seize this opportunity? By embracing the marketplace trend, whether as a marketplace operator or as a seller on existing marketplaces. Are you interested in learning more about marketplaces? Connect with us, we're here to assist you every step of the way. #Marketplaces #Ecommerce #PostNordRetailDay

Did you know that marketplace & dropship platforms are consistently outperforming the growth of e-commerce?🚀📈 Operating a Digital Marketplace or Dropship platform provides benefits like expanded reach, a wider range of products, enhanced customer satisfaction, trustworthiness, network effects, cost-effectiveness, scalability, and valuable data analysis. These advantages make Digital Marketplaces & Dropship platforms an attractive option for both sellers and customers in the e-commerce landscape. How could your business leverage the marketplace model to its advantage? Perhaps as an operator, a seller, or even both? #DigitalMarketplace #Dropship #EcommerceGrowth #Marketplace *Picture from "The 2023 Seller Report by Mirakl"

According to Gartner's Hype Cycle for Digital Commerce, the category "Enterprise Marketplaces" has passed its peak of inflated expectations and will reach its plateau of Productivity within 2-5 years (Globally). While major retailers, such as Stadium, H&M Group, Kärkkäinen, and Elkjøp Norge AS, have successfully integrated marketplace capabilities into their e-commerce landscape, we believe that we are still a long way from reaching the peak of the Hype Cycle in the Nordics. What do you believe is necessary for the Nordic market to accelerate and achieve its maximum potential? 🚀 #marketplace #ecommerce #onlineretail

Take a look at this mention in EU Startup News where they highlight our company as a rising star in the marketplace sector in Sweden! 👀⭐ #Marketplace #PlatformNative #ecommerce

🚀 Embrace the Future of E-Commerce: Marketplaces in 2024 As we step into 2024, the e-commerce landscape is evolving at an extraordinary pace. One strategic move gaining traction is the expansion into marketplaces. If you're running an e-commerce business, here are three compelling reasons to consider launching your own marketplace: 1️⃣ 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠: A marketplace allows you to broaden your product range without the need for extensive inventory. Collaborate with third-party sellers to offer a diverse array of products, enhancing customer choice and satisfaction. 2️⃣ 𝐓𝐚𝐩 𝐢𝐧𝐭𝐨 𝐚 𝐋𝐚𝐫𝐠𝐞𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐁𝐚𝐬𝐞: By incorporating a marketplace model, you open the door to a wider audience. Partnering with other sellers brings their customer base into your ecosystem, fostering new relationships and increasing your overall market reach. 3️⃣ 𝐁𝐨𝐨𝐬𝐭 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐒𝐭𝐫𝐞𝐚𝐦𝐬: Beyond traditional sales, a marketplace allows you to generate revenue through commissions on third-party sales. This additional income stream can contribute significantly to your overall business revenue, providing financial stability and room for growth. In the dynamic world of e-commerce, adaptability is key. Consider exploring the potential of marketplaces in 2024 to stay ahead of the curve and take your business to new heights. 🚀 #Ecommerce #Marketplace #BusinessGrowth #Innovation #PlatformNative

Today we are excited to announce our new partnership with Marketplacer! Marketplacer is one of the leading SaaS companies providing successful and scalable online marketplaces to customers all over the world. The partnership is a natural step in solidifying Paragaia's position as a complete expert on the marketplace business model in the Nordic region, and we look forward to helping even more companies establish their online marketplaces in the future! #Marketplacer #Paragaia #PlatformNative #Marketplace