Patriksson Group

New work for denim brand JEANERICA We have been busy crafting a new, refined packaging programme in collaboration with the European denim house, Jeanerica. Inspired by Jeanerica’s fusion of artistry and craftsmanship, the design features a denim blue cotton ribbon, refined textured paper, and two signature colours, Jeanerica blue and yellow, paired with a hand-drawn watercolour line and the brand’s vintage typewriter-style logo. The result is a smart, memorable, and versatile packaging system that embodies denim heritage while adapting seamlessly across seasons and limited editions. Thanks for teaming up Lena Patriksson Keller Jonas Clason Märta Särnblad. https://lnkd.in/gMUaM22N

2025 marks 80 years since the beloved Moomins first came to life, created by the visionary Finnish-Swedish author and artist Tove Jansson. More than just literary characters, the Moomins embody universal values of kindness, inclusion and belonging, reminding us, in Tove’s own words, that “the door is always open.” We are honoured to lead the Nordic communications for this milestone anniversary on behalf of Moomin Characters and Rights & Brands, highlighting Tove Jansson’s artistic legacy and the enduring relevance of the Moomin philosophy. The anniversary celebrations are already making an impact, with interviews and features in NRK, SVT Kulturnyheterna, God Morgen Norge, TT, TV4 Nyhetsmorgon, Vi Läser and Dagens Nyheter, among others. A Moomin special on SVT’s Babel, Sweden’s most renowned literary TV program, has also paid tribute to Tove Jansson’s work, exploring the depth and timelessness of her storytelling. Watch the full episode of SVT Babel here: https://lnkd.in/djRVeEhJ Thank you for the trust and great collaboration Roleff Kråkström Tiina Liukkonen Kristin Tjulander Shatilla Holm

Copenhagen Fashion Week: A Patriksson Recap As the curtains close on another incredible Copenhagen Fashion Week, we’re looking back on a week filled with creativity, collaboration, and memorable moments. This season, our Danish team: 🍸 Hosted a dazzling store-opening cocktail event 🍽 Brought two brand dinners to life, each with custom concepts and elevated executions 👗 Dressed over 170 guests for four standout brands 👠 And last, but never least, welcomed more than 1,100 guests to three beautiful runway shows A huge thank you to our amazing team, clients, and collaborators for making it all happen! 💫 Photos by James Cochrane #CopenhagenFashionWeek

Another Copenhagen Fashion Week, another magical J.LINDEBERG fashion moment ✨ This season we transformed an unconventional location in the heart of Copenhagen into an exclusive dinner venue for 50 guests. Our concept for the event? Placing J. Lindeberg’s iconic bridge logo front and centre. A striking, custom-made inflatable - over 10 metres wide and 4 metres high - illuminated the space in the brand’s bold new hero colour. A statement piece that embodied J.Lindeberg's DNA and lit up the night for our guests. Rumour has it, orange is the new black. We couldn’t agree more! 🔥 Photos by Mathias Haugaard #JLINDEBERG #CPHFW

A dazzling evening with Tiffany & Co. in Copenhagen 💎 On Monday evening, we had the pleasure of bringing Tiffany & Co.’s vision to life with a sparkling cocktail event to celebrate their newly opened store on Amagertorv in central Copenhagen. We welcomed press, talents, and friends of the house from across the Nordics to discover the brand’s new-look store. Guests sparkled in pieces from Tiffany & Co.’s iconic collections set against a backdrop of Tiffany Blue®. Photos by Polina Vinogradova #TiffanyAndCo #CopenhagenFashionWeek

We are proud to announce our latest collaboration in Denmark – this time with one of the most iconic names in Danish fashion SAND Copenhagen. Since 1981, SAND Copenhagen has redefined Scandinavian style by blending the best of Northern minimalism with Southern sophistication. Their collections are a testament to true creativity, premium craftsmanship, and a commitment to quality, featuring only the finest fabrics from Italian weavers. Known for their perfect cuts, attention to detail, and timeless appeal, SAND Copenhagen designs are contemporary, wearable, and effortlessly versatile—pieces you can love and combine across seasons and trends. Together, we’re excited to share their story and celebrate their vision of creating fashion that transcends age, gender, and borders. #SANDCopenhagen #ScandinavianDesign #TimelessFashion

We are delighted to announce our new collaboration in Denmark with two incredible hair and beauty brands from The Estée Lauder Companies Inc. - Aveda and Bumble and bumble. Aveda creates vegan, plant-powered and high-performance products for hair, skin and body using botanical technologies and green chemistry, combining the principles of modern science and the ancient art of Ayurvedic healing. Bumble & Bumble started life as a hair salon where they clipped, coloured, and styled their way into prominence. They provides a range of high-performing products and techniques to serve every hair type, with a strong design aesthetic. Together, we look forward to creating impactful campaigns that celebrate their unique stories and innovative products! #Aveda #BumbleandBumble

We are pleased to welcome Christina B. Parker as our new Brand Director, joining our Norwegian team. With experience in influencer marketing, communications strategy, and brand experience, Christina will play a pivotal role in creating new opportunities for both existing and future clients. Her background, including leadership roles at Splay, Rubicon TV, and Trippel-M, brings a strategic perspective that aligns seamlessly with our commitment to build influential brands. A warm welcome to Christina, we look forward to embarking on this next chapter together.

Skincare requires considerations: The Ordinary wraps up its month-long Slowvember global tour this weekend in Stockholm with a mindful, skin-conscious pop-up space at Norrmalmstorg 14, running from Nov 28th to Dec 2nd. Go see and explore more, doors are now open! A project that started as a quick catch-and-go turned into a immersive space in the heart of Stockholm blending creativity, experience and skincare. A sharp collaboration and teamwork thanks to Olivia Rej Reha Prasad Nani Lim The Estée Lauder Companies Inc. DECIEM | THE ABNORMAL BEAUTY COMPANY Dohrns Exhibitions & Events and Hufvudstaden

We’re looking for a Senior Account Manager to join our team in Stockholm. Interested? Get in touch!