Peppy agency

How can legacy brands engage today's kids? They need to meet kids where they are... Online! ⚡ So, what should brands consider when going digital? 💫 Build Engaging Experiences on Platforms Kids Love: From YouTube Kids to Roblox, today’s kids are turning to to immersive, interactive spaces. 💥 Leverage Influencer Partnerships: Partnering with family-friendly influencers on platforms like TikTok can showcase your products in authentic and engaging ways. 🌟 Offer Multi-Platform Interactivity: A digital-first strategy can include augmented reality, apps, or virtual events can elevate the brand experience. 👉 Follow the link in the comments below to check out some of our work with legacy brands like Egmont, Micki and the LEGO Group among others! 🧡 #Toys #KidsMarketing #BrandStrategy #KidsMedia

Happy Monday! 💫 Last week, our CEO and co-founder Paulina Olsson and our resident Play and Design Expert Lea Magnano spent the day discussing empathy in design with the LEGO Group in Denmark. The workshop was filled with captivating conversations about how brands can best integrate SEL into design. Curious to learn more about our workshops? Check out the link below! We've still got a few slots remaining for the rest of 2024. 🧡 👉 https://lnkd.in/gTsG9-kF

Kids content & SEL- the perfect match! 👏 Moonbug Entertainment's partnership with Dove combines fan-favourite Blippi with positive narratives around body-image and self-esteem. 💫 Seeing legacy brands doing good bring a smile to our faces! 🧡 #BrandStrategy #KidsMedia #SocialAndEmotionalLearning

What can legacy brands do to keep (and grow) their audience? 💫 Bamse has been a fan-favourite for kids in Sweden for over fifty years. Our workshop with Egmont led to a roadmap that was rolled out on the brand's app, keeping the brand current with where their youngest audience spends time. ⚡ Take a look below to find out more about the project and visit our website to learn more about the amazing kids' industry brands that we're proud to partner with. 🧡 #BrandStrategy #Animation #Kids #Publishing #Bamse

What makes one toy stand out over another when it comes to choosing for kids? 🤔 🎓 Educational Value – Toys that spark curiosity and learning. 👨👩👧 Multi-generational Play – Games that bring the whole family together. 💸 Value for Money – Durable, timeless toys. What else should parents and gift-givers consider when buying toys? We'd love to hear your thoughts! 🧡 #ToyIndustry #ChildDevelopment #KidsWellbeing #Parenting https://lnkd.in/dGDJ23AZ

Today is #WorldMentalHealthDay. 🧠 Mental well-being starts young. Supporting kids' social and emotional health lays the foundation for the confident, resilient adults they’ll become. 🌟 Our mission at Peppy agency is to nurture well-being, empathy, and kindness in kids everywhere. We believe that kids' brands have the power and responsibility to create products and experiences that prioritise kids' mental well-being. Together, we’re investing in a brighter, healthier future for everyone. 🧡 #KidsWellBeing #WorldMentalHealthDay #Kids

Did you know that one of the leading causes of unhappiness among kids these days is their appearance? Kids' brands in the gaming, media, and toy industries have a responsibility to shape how kids' see themselves and each other. Three easy-to-implement strategies include: 💛 Promoting Realistic Standards ⚡ Providing Role Models 🗨️ Asking Kids Questions Let's continue to work together to foster a more confident generation that practices self-love.🧡 #BodyPositivity #InclusivePlay #KidsWellbeing

Take a look below for some practical tips to keep gaming fun and secure! By staying informed and involved, we can help kids enjoy gaming responsibly! 🎮✨ #OnlineSafety #ChildSafety #KidsWellbeing

🚀 Calling all toy, gaming, and kids' media professionals! 🚀 Are you passionate about creating impactful, engaging, and healthy experiences for kids? 🌟 We’re excited to announce a series of upcoming workshops, designed specifically for kids' industry folk led by our resident SEL experts and Peppy agency co-founders Paulina Olsson and Rosie Linder, as well as Play and Design specialist Lea Magnano. 🎯 Workshops will cover topics including: - Play Personality Types - Building Positive Online Communities - Designing Meaningful Toys ...And more! 💫 Take a look at our website in the link below and discover more about the sessions that leading kids' industry brands including the the LEGO Group, Amazon, Star Stable Entertainment AB, BRIO AB and others have participated in. 🧡 👉 https://lnkd.in/d6GW7dQ9 #ToyDesign #KidsMedia #DigitalWellbeing #Education

How have kids' SEL needs changed post-pandemic? 💭 In a recent article published by EdSurge, the author highlights that the pandemic has "heightened feelings of anxiety, loneliness and uncertainty among young learners, making social-emotional learning (SEL) more critical than ever." Based on the article, here are three tips based in SEL for kids' brands in the toy, media, and gaming sectors: 💫 Integrate Social-Emotional Learning (SEL) Tools: Products should promote emotional well-being through interactive tools, such as digital mood meters and role-playing scenarios. 😊 Offer Personalized, Scalable Solutions: Ensure content is adaptable to individual kids' emotional needs, making the experience engaging and relevant. 💥 Support for Educators and Parents: Provide accessible resources to foster SEL skills both at school and home, promoting consistency in emotional development. 🧡 👉 Check out the article here: https://lnkd.in/d-zVaJ9d #SEL #SocialAndEmotionalLearning #Covid #Kids