Royal Streaming

Actic is one of Sweden’s leading gym chains where everyone is welcome, from beginners to world-class athletes. At Actic, everyone is equal. This has been their core value for over 40 years, and we are proud to be Actic’s chosen in-store music provider, to help capture and communicate this exact spirit through the speakers! Crafting the perfect soundtrack for Actic is about finding a balance — every song needs the right tempo, without being too intense or too mellow. The music should embrace everyone who steps into the gym, creating an atmosphere that’s both energizing and welcoming. For Actic, we use a royalty-free music catalog, which gives us the creative freedom to build something fresh, something that feels unique every time you work out.  “As someone who spends countless hours in the gym, I truly understand the impact the right music can have,” says Emil Nyström, music designer. “It’s about crafting soundscapes that fuel focus, drive, and motivation. Working with Actic’s sound has been both an exciting journey and challenge, as I’ve navigated the royalty-free music catalog and created a vibe that fits their dynamic as well as inclusive approach to fitness.” Jesper N., Head of Procurement at Actic Group, added, “I'm excited about this new partnership and looking forward to working with Royal Streaming. Their expertise will help us improve the customer experience in our gyms by offering great music that inspires our members to reach their goals.”    Actic endorses an active and healthy lifestyle by creating an open environment for all their members. Their music, curated by Emil, is a modern and pop-driven sound focused on uplifting vocals and a tempo that matches the body’s natural rhythm. Actic’s commitment to helping members reach their goals is reflected in its supportive, motivating atmosphere. Music is a key part of driving the energy in their gyms and enhancing every workout experience with the perfect soundtrack.  Actic Group (publ.) 🖤 Royal Streaming

🎶 Swedish music legends like José González and Eldkvarn have been inducted into the Swedish Music Hall of Fame! Discover how iconic music shapes not only our culture but also your business atmosphere. Read more on how music can enhance your brand experience! 👉 https://lnkd.in/gCUjE7MV

Introducing Alexander Holmström from our support team!   Born and raised in Stockholm, Alex moved to Uppsala when he joined our IT support team a little over 1.5 years ago. For about six years his main hobbies were weightlifting and working out, but that shifted a year ago when he got introduced to Ableton Live and hooked on music production. We’re so happy to have a smart and positive person like Alex on our team and we’d like you to get to know him a bit more!    🖤 You’ve made a complete shift from gym rat to beat producer. Who is your biggest inspiration? "It started with A$AP Rocky, but now it has expanded to so many others, making it hard to name just one person. Everything from Swedish talents to international artists" Now, 3 quick questions! 🖤 Currently, what is your most used app?  - TikTok, it’s really helpful with tips and tricks for my music production. 🖤Best live music event you’ve been to?  - A clear winner for me is Rolling Loud in Portugal 2023. The whole vibe, the people I was with, and the artists made the festival a memory for life. 🖤Favorite artist of all time?  - A$AP Rocky, I’ll never get tired of him or his music. 🖤 Last but not least, what’s the best part of working with our customers through IT support all day? "The best part is the different challenges you encounter, and that you never stop learning something new. You also build great customer relationships, which makes the job even more enjoyable."

Back to school and back to work! Summer vacation is coming to an end, which for most of us means long study hours or busy work days ahead. Get in the zone and keep your focus with a little help from our playlist, curated by our music designers: https://lnkd.in/dcNT6s9g

LYKO is a trailblazer in the world of beauty and self-care, rooted in a rich family tradition of innovation. What began with a barbershop opened by grandpa LYKO in the 1950s has blossomed into a beloved brand, with expansions to include its own product line and a diverse selection of beauty products. With stores in Sweden, Norway and Finland that offer unique concepts - some with integrated hair salons and others a skincare clinic - LYKO is all about creating spaces where everyone feels welcome and can indulge in a memorable, enjoyable experience. Music plays a vital role in crafting this atmosphere, and we’re proud to be LYKO’s in-store music provider.  “I’ve been curating LYKO’s in-store music for years, developing a deep connection with the brand’s voice,” says music designer franciska lovric. “I wanted to create a sound that feels fun, inclusive, and uplifting — music that matches the vibrant and playful spirit that Lyko embodies. It’s important that I stay up to date with the latest hits and trend essentials, knowing the younger crowd and capturing the brand essence whilst catering to a broad audience. Having worked as a makeup artist for over 15 years and countless hours spent on the floor selling makeup, I know just how the right tunes can lift your mood and help you connect with customers. Because of my knowledge and interest in makeup, beauty and music – I feel very comfortable combining those when curating LYKO’s sound. It’s all about creating an environment where both staff and customers can relax, have fun and connect”. In a space where beauty, fashion, and music intersect, LYKO continues to innovate and inspire. Whether it’s amping up the energy during a major product launch or setting the tone for a seasonal campaign, the dynamic music in LYKO stores is always carefully curated to enhance the overall experience. Visit one of their stores, and you’ll not only enjoy a world-class selection of beauty products and services but also an atmosphere that’s alive with the sound of LYKO —brought to life by their expertly crafted music. 

We attended the Way Out West festival in Gothenburg last weekend. Three days and nights filled with music, joy, and dancing. Who did our team think delivered the best live performance, and which artists will they be listening to more this fall? ⭐ “Overmono’s pulsating basslines and crispy drums turned the Linné stage into an elated nightclub. Barry Can’t Swim and Prof. Stranger took the Dungen stage by storm and impressed us all with their performances.” ⭐ “The star for most of us was Fred again.., he captured the entire festival and left us feeling completely euphoric.” ⭐ “The vocals of Arooj Aftab and Jessie Ware – incredible!” ⭐ "Enchanting performances by Yasiin Bey and Andre 3000." ⭐ “Exciting to see Yaeger, who played Stay Out West, Glass Beams, and Sampha. Can't wait to hear more from them!”

Älskar du redovisning och finansiering? Är du noggrann, driven och vill arbeta i ett affärsnära musikföretag på en växande global marknad? Då är du kanske vår nya medarbetare. Nu söker vi en redovisningsekonom till Royal Streaming. 💫 https://lnkd.in/dcuw7Qms

This weekend we kicked off summer and celebrated what we've accomplished this spring, the exciting times ahead, and of course our fantastic team 🌴    Vacation is coming up, but don´t worry - the office will be staffed all summer. We wish you all a wonderful Midsummer and, as per usual, we'll help you set the summer scene: https://lnkd.in/dGrcKcz5

Moving on to our next introduction! Introducing: Viktor and Sandra, two of our music designers. Viktor Olsson has worked at Royal Streaming for nearly 5 years. Being born in Stockholm but raised in Falun, he has now landed back in the capital. After getting his first drum set at age 3, he’s played ever since - mainly with his band Marigold but also as a studio and live musician. Sandra Leto is a born and raised Uppsala superstar. She has worked at Royal Streaming for nearly 9 years and has a long background as a dancer, dance teacher, freelancing DJ and music artist. 🖤 Viktor, you’re a star-quality drummer. What’s the coolest gig you’ve played? “Haha, I wouldn’t say "star”, but the craziest and coolest gig has to be one we did in Austin, Texas. The place was called Iron Bear, and it was an amazingly fun gay club. Also, the Peace & Love festival on home ground is an honorable mention.” 🖤 Sandra, you’re a real multi-talent. What has been your favorite project so far? “Definitely running my own café IRIE, a small reggae joint in the City Park in Uppsala. It had always been a dream, it felt huge and immensely satisfying to check that off. “ Now, 3 quick questions! 🖤 All-time favorite artist? - Viktor: It has to be Kent, they’ve been with me forever. The best song? ”Den döda vinkeln” - Sandra: Michael Jackson. He has been with me since early childhood and is still a “go-to”. Favorite song? Nearly impossible to choose one but “Man In The Mirror” and the albums Off The Wall or Dangerous. 🖤 Most niche client projects you’ve worked on? - Viktor: Definitely the channel I created for a hotel recently - exclusively Japanese Jazz music. Very challenging to navigate – but a cool sound! - Sandra: Working with J. Lindeberg, because of how we adjust the in-store music to different collections - always exciting! 🖤 Who do you wish would release new music this year? - Viktor: Kent, of course. But if we’re being realistic, either Nicole Sabouné or Solen. - Sandra: Hmm, I don't have any particular artist, but in general just more happy and good hip hop, the kind you can dance to!

Royal Streaming and our CEO Gustav J. Nordlindh were featured in Breakit with some exciting news. Read more here: https://lnkd.in/dE5fqsk3