💥 EMBEDDED FINANCE TAKES HOLD IN EUROPEAN BANKING
In this conversation with SEB’s
Christoffer Malmer I discuss the power of integrating financial services into European user journeys - part of my latest research for IBM Institute for Business Value.
Christopher leads SEB Embedded, which is SEB Group’s BaaS offering establish in 2023 that sprung from SEB innovation studio established in 2018.
<< The studio began as a generic initiative studio for building new products and experimenting with new business models […]. We rapidly realized the opportunity to use this new tech stack to allow distributors to embed financial services into their user journeys. As we built this tech stack from scratch, it was designed with an open architecture enabled by APIs and micro-services. >>
🤜💥🤛 Christopher helped me to learn about two pivotal decisions:
<< First, we needed a strategic conversation with top management and the board about offering financial services capabilities to anyone who wants to offer them to their customers. Theoretically, this means empowering competitors.
Second, we needed to invest in the technical capabilities of a modern IT banking platform designed for multi-tenancy based on APIs. A two-sided model where we also allow our distributors to access our data. >>
🔥 He adds to the power of data partnerships:
<< A country’s financial infrastructure is a key enabler of embedded finance: high penetration of mobile, high availability of digital data for KYC of individuals and corporations, high degree of digitization of payments such as authentication and identification.
Sweden possesses most of these elements. Across Europe, there’s different degrees of maturity. Looking further afield at countries like India, they really jumped a couple of hoops in terms of building an advanced digital infrastructure starting around digital payments, identification, and authentication.
It’s more about digital maturity than economic development. Where data is more difficult to share, where there is less harmonization around authentication models, and where there are more local adaptations around payments infrastructure, it might take a little bit longer to unlock value with embedded finance.
In my opinion, it’s more a question of how fast this will move rather than if it will happen. >>
👁️🐝Ⓜ️ Our latest IBM research on Embedded Finance is based on 2 global surveys made of 12,000 consumers and 1,000 banking execs.
Reading the “The voice of the makers” compendium you can also learn more from Christopher and his peers at Bancolombia, BBVA, BMO, Bradesco, DBS, Doku, HSBC, ING, JPMC, Lloyds Bank, Mizuho, Raffles Medical, Raiffeisen Bank, Standard Bank, Starling Bank, Stripe, TD Bank, Unipol, UOB, Wells Fargo.
👉 RESEARCH: Embedded finance
📥 https://lnkd.in/e6JZ_3H9
👉 COMPENDIUM: Voice of the makers
📥 https://lnkd.in/eiWtnNhV
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