Storykit

Discover how the media group NTM AB turned 320 journalists into video creators overnight. Swedish media group NTM recently integrated Storykit’s video functionality into their publishing tool, turning all 320 reporters into video creators overnight. “We’ve reduced the creation of a video to just 2-3 clicks”, says Jörgen Bröms, AI Strategy & Editorial Developer at NTM. On November 6, Jörgen will join our webinar together with Jonna Ekman, Communications Director at Storykit, and reveal why, and how they ensure the videos come out exactly as they want. Save your seat, cause you're not going to want to miss this: 320 journalists into video creators overnight: https://lnkd.in/dFUqV8ZV

What are you guys doing today at 11.00 (CET)? Nothing special? Cool. Then join our webinar on How to attract and retain talent at your company with video storytelling. You will gain (among many) two specific insights: 1. Your job ads can be turned into powerful marketing tools if you use them correctly 2. Company culture is EASY to turn translate into video Save your seat here: https://lnkd.in/dkFbCvzk

"Storykit was a significant step up for us compared to Canva. It allowed us to start creating professional videos quickly and easily." 👀 Marknadsföreningen Sverige, The Swedish Marketing Association, is one of Sweden’s leading networks for marketing and communications professionals. They're committed to hosting events, courses, and seminars that inspire and develop their members. However, creating buzz, attracting new members, and building a community involve a high level of social media activity. Like many small organizations, they have high ambition but lower production capabilities. Marie Sommar, CEO, and her colleague Per Almegård, Digital Editor, want to create as much buzz as possible given their resources and conditions and both attract and inspire marketers in Sweden. Initially, The Swedish Marketing Association tried using Canva to create short videos, but the lack of control made it inefficient. "Storykit was a significant step up for us compared to Canva. It allowed us to start creating professional videos quickly and easily." Now, they use video throughout the event funnel: to attract participants, enhance the experience at events, and highlight the success of their events. Thank you, Marie and Per for putting Storykit into your toolbox, and sharing your success story with us!

15.000 followers means 15.000 thank you's! 🎉 Thank you for letting us be part of your feed, for joining the conversation, and for making it fun to create content for you. 🥰

Why would you want to enable everyone to create content? And by everyone, we mean every department from sales to HR and recruitment. The answer is simple: scale and speed. Like Jonna Ekman, Communications Director at Storykit, says: "Your marketing team shouldn’t be the bottleneck." Each department has its own stories to tell, and it’s much more effective if the experts in those areas deliver those messages themselves. Obviously, it’s natural to feel uneasy about relinquishing control over the brand. But instead of overseeing every single piece, the organizational focus should shift toward setting up clear guardrails and workflows that allow others to contribute effectively so every detail doesn't have to be micromanaged. Decentralization doesn’t mean losing control. It means gaining more voices, more content, and more opportunities to connect with your audience. And whenever you're ready to decentralize (and democratize) content creation – you know where to find us.

Yes, putting content creation in the hands of *every* team and department sounds scary. Yes, enabling everyone from marketing to HR and sales to create brand videos sounds terrifying. But we've done it, and so can you. When brands need to produce more content than ever, the most efficient way to do this is to allow anyone to create. Jonna Ekman knows this better than anyone. That is why she has decentralized content creation, enabling 100+ employees to create and share content. She shares the what, how, and why here: https://lnkd.in/dx47S4eD.

Today is 11/10. Just like you. ☺️

Wanted: An experienced sales professional. Someone expanding some of our most important accounts. A Key Account Manager! If you like the idea of having responsibilities like... - Owning and managing our Key Accounts - Creating and developing our business with strategically crucial target customers - Working closely with multiple stakeholders to develop valuable and strategic relationships - Developing and executing an account and portfolio management strategy Then this role is for you! So head over to jobs.storykit.io to read more and apply.

Are you the Senior SDR we're looking for? The tech-savvy, passionate, dynamic, and driven team member we want? Then you should join us. Your responsibilities would include: 🌉 Building Bridges: Develop and maintain strong relationships with potential clients, understanding their unique needs, and challenges, and how Storykit could be their ultimate solution. 🤝 Proactive Outreach: Use innovative, engaging outreach methods across multiple channels—emails, calls, social media (especially LinkedIn) —to capture and nurture qualified leads. 🧠 Collaborative Strategy: Work closely with both sales and marketing teams to refine outreach initiatives and campaigns. Gather and relay crucial market intelligence to guide our product development. 🏆 Data-Driven Success: Leverage data to evaluate the success of outreach strategies and continuously refine your approach. As a Senior Sales Development Representative, you won't just be selling a service. You'll be forging connections, illuminating possibilities, and helping prospective clients see the magic of turning words into videos. Head over to jobs.storykit.io to read more and send in your application.

NTM AB has empowered 320 reporters to create videos with just a few clicks. By integrating automated video creation into their publishing system, NTM ensures their stories don’t just get told—they get watched. But NTM’s use of automated video creation isn’t just a smart technology upgrade—it’s a strategic move. Today, video is an important part of journalistic storytelling for the company's editorial teams and a key factor in engaging existing subscribers and attracting new ones. Reporters can now distribute more content across platforms without getting bogged down in production tasks, freeing them up to focus on core reporting duties. Thank you, NTM, for letting us be part of your toolbox.