THE TASTE LAB

I senaste numret av Butikstrender kan man läsa Johan Swahns krönika om vikten av smakdata under produktutvecklingsprocessen. ••• In the latest number of Butikstrender Johan Swahn has written a column about the importance of sensory consumer data during the product development process.

Smakbox inleder ett spännande samarbete med THE TASTE LAB & TasteWorthy! 😍 Vår gemensamma vision är att stärka varumärken genom att jobba med smakupplevelsen och insikter om produkten. Därför kommer vi i höst att erbjuda våra samarbetspartners avancerade sensoriska tester genom The Taste Lab och Smakbox för att få aktuella insikter och djupare förståelse för konsumenternas uppfattning om produkten. May the taste be with you! 😋

TasteInsights, is like sales data, but for taste — comparing your products against the competition! Every week, we engage hundreds of consumers from across Sweden to test various product groups, providing invaluable sensory data for the food industry. Our unique insights help you align your product profiles with Swedish consumer preferences. Is your product missing the mark? Don’t worry — we have all the insights you need to stay ahead of the game, and our services are affordable and actionable. This week, we conducted the Peanut Test, a comprehensive competitor analysis featuring 12 of the top-selling peanut brands in Sweden. Our rigorous process included: Blind sensory consumer testing Concept test, sensory test with packaging information Feedback from over 200 consumers across Sweden Curious about the results? Our insights are not only comprehensive but also easy to implement. Let's chat! Reach out to Johan Swahn. https://lnkd.in/g7fxZYYx #sensoryconsumertesting #konsumenttester #sensoryinsights #sensorydata #productdevelopment #consumerpreference #swedishconsumers #

Exciting Bocuse d'Or Collaboration: The Taste Lab Partners with Team USA We are thrilled to announce that The Taste Lab - Sensory Consumer Research, is once again assisting a prestigious Bocuse d'Or competing team. Previously aiding the Swedish Team and chef Sebastian Gibrand, this time our focus shifts to the talented Team USA, headed by chef candidate Stefani De Palma, commis Bradley Waddle, together with the esteemed chef and coach Gibrand. The testing is taking place in Napa Valley under the Mentor Foundation led by Thomas Keller. At The Taste Lab, we strive to expand the boundaries of flavour and sensory science. This collaboration highlights our precise, data-driven methods, ensuring every flavour nuance is captured and understood. Our mission? To enhance culinary experiences and set new industry standards of excellence. Stay tuned as we unveil insights from this thrilling project and continue to revolutionise the art and science of taste! //Johan Swahn #bocusedor #thetastelabstockholm #sensoryscience #sensorytesting

I torsdags avslutades Modul 4 av vår produktutvecklarutbildning ”Bli en produktutvecklare i världsklass” som vi arrangerar tillsammans med RISE Research Institutes of Sweden. Ett gäng fantastiska föreläsare presenterade ämnen så som: - AI som verktyg för innovation - Sensorikens betydelse för lyckade lanseringar - Kategori- och målgruppsinsikter - Vikten av att ha koll på näringstillgänglighet vid utveckling av nya veg- och hybridprodukter - Produktutveckling med fokus på outnyttjade sidoströmmar Stort tack till våra inspirerande föreläsare! Anna Henning Moberg - Axfoundation Johan Swahn - THE TASTE LAB Susanne Bryngelsson - RISE Research Institutes of Sweden Maja Påhlman - Arla Foods Robert Svanberg - 2innov8.se Thomas Sjöberg - Orkla Sverige