Vitamin Well

Consider your Christmas cravings satisfied – Barebells has launched a gingerbread soft protein bar! It combines the warming spices of classic gingerbread with a uniquely soft, satisfying texture. Wrapped in a smooth layer of silky milk chocolate, this protein bar captures the very essence of Christmas spirit in every bite.  Like all Barebells soft protein bars, each bar contains 16 grams of protein and has no added sugar. The Gingerbread Soft Bar is now available in Sweden, Denmark and Finland. Make sure to follow Vitamin Well for weekly updates on everything regarding our company and brands!

Are you ready for 24 days of work, sweat, and NOCCO? The NOCCO Holiday Calendar is back! When it launched last year in Sweden, excitement was off the charts. Demand was so high that the web shop decided to take an unexpected "holiday" of its own. Once it was back online, the calendars sold out within minutes. This year, the calendar will be available in limited stock in Sweden, Germany, and the UK. It features 24 cans of NOCCO, including a variety of flavors and variations from our BCAA, Focus, and non-caffeinated ranges. The calendars will soon be available online in our web shops and at selected ICA Gruppen, Hemköp, and Tempo stores in Sweden. Be sure to follow our social media channels so you don't miss the launch!

The Barebells Protein Bar Holiday Calendar is back!   Last year’s success returns for the season: the Barebells Holiday Calendar. It offers 24 days of joy – in the form of chocolate covered, full-size protein treats, without added sugar. This year, it will be available in more markets and comes with even more surprises.    This calendar is devoted to all the Barebells lovers. It is not only a beautiful calendar filled with treats, it also features exclusive bars that are not normally available where the calendars are being sold.    The calendars will soon be available in Denmark, France, Germany, Sweden, and the UK. There will also be a US version based on the American range of Barebells protein bars.

Barebells has recently become available in all (~400) Walmart stores across Canada. Four flavors, singles and 4-packs.

Vitamin Well Runners at Cologne Marathon this weekend   60+ runners from our global Vitamin Well Runners team gathered in Cologne for the marathon this past weekend. They raced the distance of their choosing, and spent time creating some unforgettable memories together. Uniting our global team like this is an annual highlight, and we look forward to doing it again next year.   The application for Vitamin Well Runners 2025 opens in spring. Read more and sign up to be the first to know at vitaminwell.com/runners

NOCCO continues to celebrate 10 years. Our sales force colleagues have made sure you'll find octagons, full walls, and other massive installations in stores throughout Sweden. Here are a few examples: 

Nowhere Blue wins NOBE Music Scholarship   Nobe Music Scholarship, an initiative by NOBE Aloe Vera and Fryshuset Musik, aims to inspire and boost young musicians by supporting them financially, with project management, studio time and more.   NOBE received several hundred of applications that were reviewed by the jury which included several musicians, as well as industry experts from Live Nation & Luger Sweden. After hours of reading through and listening to all the amazing submissions, the jury selected a winner of the NOBE Music Scholarship: Nowhere Blue!   With their distinctive artistic identity and authentic sound, Nowhere Blue impressed the jury, who believe the duo has the potential to make a lasting impact on the music industry. #nobealovera #fryshusetmusik Viktoria Andersson

New US-exclusive NOCCO flavor: Cherry Berry   Inspired by the 90's arcade, with a delicious flavor of cherries and berries, the new NOCCO Cherry Berry has now launched in the US. It comes with caffeine and BCAAs, is sugar-free, and made for the moments when performance matters: at the gym, in class, at a business meeting or when you're competing with your friends at the arcade. Follow Vitamin Well for weekly updates on everything regarding our company and brands!

This year's Løp for Meg event with Jakob Ingebrigtsen and Vitamin Well   In Sandnes, Norway, hundreds of children and adults with an interest in running showed up this Saturday to meet and run with the Olympic Champion and Vitamin Well ambassador Jakob Ingebrigtsen. Løp For Meg is an annual event in collaboration with Barnekreftforeningen, raising awareness and funds for childhood cancer research. This year's event also offered a rare opportunity to meet and greet star runner Jakob Ingebrigtsen at his home in Sandnes, which also interested several media outlets.   Already looking forward to next time! #vitaminwellnorge Odin Kalvø Emilie Drivarbekk Lill Helen Mortensen

Vitamin Well Social Runs Our running community is expanding quickly. Here are some snapshots from social runs in Madrid (with running influencer Sergio Turull) and Berlin, where several hundred runners participated. Want to join the next social run in your country? Join Vitamin Well's global Strava community and follow our local Instagram and TikTok accounts, to ensure you don't miss out.