Vividye

Fun Fact: Beauty hasn’t always been safe! Throughout history, some cosmetics have been downright deadly. ☠️ 🏴 In Ancient Egypt, men and women used kohl eyeliner made from lead. While it created their signature dark eyes, the lead often caused health problems like irritability and mental issues due to poisoning. 🏳️ In the Renaissance, women used a lead-based makeup called Venetian ceruse for a pale complexion. Even Queen Elizabeth I used it, but it caused hair loss, rotting teeth, and sometimes death from lead poisoning. ❕In the 1800s, Arsenic Complexion Wafers were sold to make skin paler by destroying red blood cells. This dangerous trend led to serious health problems like kidney damage and hair loss. Thankfully, beauty standards—and safety—have come a long way! 💄

What makes your makeup safe? 🎨 In the EU, colorants in cosmetics must meet strict safety standards set out in Annex IV. From ensuring no skin irritation to keeping harmful toxins out, this list is your guarantee that the pigments in your beauty products have been thoroughly tested. Swipe to learn how Annex IV keeps your makeup safe!

🌿 Did you know? 🌿 Ever wondered what one of the most commonly used pigments in cosmetics is? It’s found in everything from foundations to bronzers, giving those products their signature shades. Swipe through to find out what this essential pigment is and why it’s so popular in the beauty industry! 🎨✨

Back from an insightful trip to Paris with Prins Daniels Fellowship! 🇫🇷✨ As part of the Prins Daniel’s Fellowship program, our co-founder and COO Gustav Larsson-Utas had the opportunity to join the entrepreneurial trip to Paris. The visit gave a unique chance to explore some of France's most innovative companies and organizations, including STATION F, LVMH, CorWave, Exotrail, and Bpifrance. From entrepreneurship to groundbreaking technology, we walked away with fresh ideas and valuable insights on how we can continue to drive innovation and sustainability within Vividye. At Vividye, we’re always eager to learn and grow, and experiences like these inspire us to push the boundaries even further. We’re excited to see how these new perspectives will help us in our continued journey to develop sustainable coloring solutions for the future. A big thank you to all the hosts and fellow delegates for making this such a rewarding experience! 🙌

🎨 Revolutionizing the world of cosmetic coloring At Vividye, we’re taking a bold step towards creating sustainable, high-performance color solutions for the cosmetic industry. Our unique technology allows for pigment attachment without the need for plastic film binders or polymers, offering a greener alternative for makeup, skincare, and even hair care products! 🔬 Innovative pigment technology We modify pigments to deliver vibrant, long-lasting color – without the need for harmful chemicals or plastic-based binders. This breakthrough enables safer, more environmentally friendly products across multiple cosmetic applications. 💄 Versatile applications From hair coloring to mascaras, lipsticks to skincare, our technology adapts pigments for a wide range of uses. And we’re not stopping there – our platform technology has the potential to expand to even more industries. 🌍 A greener future We’re proud to offer a plastic-free, dye-free solution for cosmetic coloring, proving that beauty and sustainability can go hand in hand. By using pigments instead of dyes, we reduce environmental impact while maintaining the vibrant results consumers expect.

🔬 Behind the scenes at the Vividye lab! 💡 Here’s a glimpse into where the magic happens! Our team is hard at work developing innovative solutions to bring safer, more sustainable color to the world of cosmetics. Every step takes us one step closer to creating products that not only look amazing but are better for both people and the planet 🌍✨ Stay tuned for more updates from inside our lab – because every innovation starts here!

Ever wondered how your cosmetics stay safe? 💄 In the EU, products must meet strict safety standards under Regulation (EC) No. 1223/2009. From banning harmful ingredients to making sure every product has a safety report, these rules keep you, and your skin, protected. Swipe through to learn more!

Ever wondered how to spot dyes and pigments in your beauty products' ingredient lists? 👀 Let’s break it down! When checking the ingredient list, or INCI (International Nomenclature of Cosmetic Ingredients), on cosmetics, dyes and pigments are often labeled using specific codes or names. Here's what to look for: ✨ CI Numbers – The easiest giveaway! Ingredients starting with "CI" (Color Index) followed by a number, like CI 77499 (Iron Oxide Black) or CI 77891 (Titanium Dioxide), are pigments added for color. 💄 Lakes – Pigments are also often listed as ‘lakes,’ like Red 6 Lake or Yellow 5 Lake, which are specially processed for use in makeup like lipsticks and blushes. Next time you’re scanning that tiny print on your makeup, you’ll know exactly where your favorite colors are coming from! Understanding what’s inside can make all the difference in choosing products that align with your preferences 💡

Did you know? 💡 We're all about sharing fun beauty facts! Today's spotlight: pigments that do more than just add color. Stay tuned for more interesting insights about pigments! ✨

Are you ready for something big and bold? 🌟 We can finally share our exciting news with you - we’re proud to announce our expansion into the cosmetics industry! This expansion builds on our successful foundation in textile coloring and printing , and is driven by the opportunity to apply our pigment technologies in new ways. We're thrilled to embark on this new adventure, and we can't wait to see where this journey takes us! 💄