Weekday

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Cheap Monday Launch ft. Nessa Barrett 💥 Live now at www.weekday.com

WEEKDAY ZINE #1 Progress happens everywhere, anywhere­­­––all at once. In our first issue of WEEKDAY ZINE, we dive headfirst into the progressive minds of the creative generation, on their journey to pursue whatever they’re passionate about. Follow travelling Read more This limited-edition zine uncovers our Fall 24 collection featuring the cover story, Thursday’s Child. Take a trip into the minds of these emerging creators, set to make it big.

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CREATOR SESSIONS: GRWM for the season ft Maddie Demaine & Yaya Touray Tastemakers and content creators Yaya Touray and Maddie Demaine present their Weekday go-to looks for the season. The women’s selection features a mix of balloon skirts, dyed long sleeves and track jackets whereas men’s has a lot of denim, washed elements, cotton knits and oversized fits.  www.weekday.com

SATURDAY: One night, changing everything Weekday premiere Spring 2024 with SATURDAY – a captivating movie trailer that elevates the essence of everyday life. Step into a new realm with Weekday's Spring 2024 campaign SATURDAY – a visually captivating movie trailer that transforms the ordinary into the extraordinary. This cinematic campaign is about a decision that takes someone out of their comfort zone and a brief encounter that elevates a person's life in just one night. SATURDAY explores the transformative power inherent in a single moment. It's a love story to the unconventional, as Weekday embraces the notion of endless nights that elevate everyday experiences. Utilizing film, especially the movie trailer, this campaign transcends the ordinary, inviting audiences to immerse themselves in inspirational worlds and engage with a redefined daily life. www.weekday.com #weekday #jeans # streetfashion

Cheap Monday – launching Summer 2024 Cheap Monday is about the fearless spirit of the youth culture, about empowering the young generation to discover their own path, to explore their creativity, and to express themselves freely.    We take our cues from post punk & pop, underground music & art, nepo babies and true idols. Cheap Monday will offer a core collection of Jeans and will be sold via weekday.com and in selected Weekday stores and retailers starting Summer 2024. #cheapmonday #weekday #jeans #denim

Cheap Monday – launching Summer 2024 Cheap Monday is about the fearless spirit of the youth culture, about empowering the young generation to discover their own path, to explore their creativity, and to express themselves freely.    We take our cues from post punk & pop, underground music & art, nepo babies and true idols. Cheap Monday will offer a core collection of Jeans and will be sold via weekday.com and in selected Weekday stores and retailers starting Summer 2024. #cheapmonday #weekday #jeans #denim

UNIFROM™ + Weekday Present the new perfume concept: Tissue Feast Limited Edition The Swedish fragrance house Unifrom™ and the street fashion brand Weekday introduce the Tissue Feast – a sensory limited-edition concept featuring the perfume oil INDIGO and a raw denim collection. Together, they blend body and fabric, pushing the boundaries of creativity and self-expression. The limited-edition featuring the INDIGO perfume and a raw denim collection is an artistic representation of the intricate weaving process, reflecting the interplay between cells and fibers, much like the enlarged twill weave of the garments and the arrangement of molecules in the perfume oil, creating a second-skin experience. INDIGO perfume and collection will be launched online and in selected stores on November 30th, 2023. #fashion #limitededition #collaboration #weekday