Broad match keywords: When to test and when to avoid
Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches.
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Andrew Wirtz's latest articles
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
Guide to PPC top-of-funnel reporting
Discover the significance of a full-funnel PPC strategy and streamline your marketing efforts for long-term growth.
Google Ads enhanced conversions and first-party data
Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.
How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.