AdWords offers four different types of bidding options. Each bidding option has different characteristics, uses, advantages, and disadvantages. It is important to understand which option you should be using so you are maximizing your time and getting the best ROI from your AdWords campaign. These options are set at the campaign level. Therefore, your account […]
Many companies have yet to get involved with search marketing. At Search Engine Strategies New York, panelists on the “Putting Search into the Marketing Mix” offered compelling reasons for including search as a fundamental component of a marketing strategy. The panel was moderated by Gord Hotchkiss, President & CEO of Enquiro, with speakers Curtis Dueck, […]
Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking […]
Few words in the online marketing world raise more diverse opinions than the single word “arbitrage.” Be warned before you say it in mixed company. The reactions will range from vehement cursing to shrugged shoulders to sly smiles. Everyone has an opinion; some are based on facts; others on conjecture, but the word is guaranteed […]
