The convergence of data quality to consumer discoverability
Data cleanliness and accuracy must be a priority for brands because it will affect marketing performance at the local level.
Brian Smith is Director of Local Search Strategy at Rio SEO, a leading local search marketing software company for enterprise brands. Over more than a decade, clients relied on Brian's local marketing expertise for solutions to their most vexing local visibility challenges. When this Montana native isn’t busy delivering brands exceptional value for their local efforts, you can find him chauffeuring his kids to dance practice and sporting events.
Data cleanliness and accuracy must be a priority for brands because it will affect marketing performance at the local level.
Brian Smith | Aug 20, 2019 at 2:17 pm ETOffline pickup with online ordering and coupons are just a couple of ways you can build your ideal local attribution stack.
Brian Smith | Jan 28, 2019 at 8:51 am ETContributor Brian Smith offers insights on how service area businesses can use GMB's bulk syndication service to increase their visibility and decrease their CPA.
Brian Smith | Aug 24, 2018 at 12:55 pm ETSo, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.
Brian Smith | Nov 17, 2017 at 11:17 am ETHow has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
Brian Smith | Oct 20, 2017 at 10:42 am ETThough Google My Business isn't perfect, columnist Brian Smith believes that recent updates and added features illustrate Google's commitment to making the platform work for local business owners.
Brian Smith | Sep 22, 2017 at 10:21 am ETWith big players like Facebook and Apple committing to the technology, contributor Brian Smith argues that AR is becoming more than just a novelty for marketers.
Brian Smith | Aug 25, 2017 at 10:40 am ETOn-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow.
Brian Smith | Jul 28, 2017 at 11:15 am ETColumnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
Brian Smith | Apr 28, 2017 at 9:41 am ETColumnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them.
Brian Smith | Mar 31, 2017 at 12:09 pm ETColumnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.
Brian Smith | Mar 3, 2017 at 9:36 am ETAds are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.
Brian Smith | Feb 3, 2017 at 10:15 am ETWhen deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.
Brian Smith | Jan 6, 2017 at 11:25 am ETAs digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
Brian Smith | Dec 9, 2016 at 10:34 am ETIt can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution.
Brian Smith | Nov 11, 2016 at 9:46 am ETLooking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
Brian Smith | Oct 14, 2016 at 10:21 am ETGetting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.
Brian Smith | Sep 16, 2016 at 9:45 am ETThe leap from physical to digital maps was game-changing for marketers and consumers alike, but what's next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping.
Brian Smith | Aug 19, 2016 at 10:06 am ETWhat might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.
Brian Smith | Jul 22, 2016 at 9:49 am ETEach update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.
Brian Smith | Jun 24, 2016 at 9:00 am ET