The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out in 2024, drives search traffic, and resonates with your audience by mastering these best practices.
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Claire Brain's latest articles
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.
Why a content gap analysis should be part of your SEO strategy
Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs.
How to optimize for search intent: 19 practical tips
From classifying user intent to analyzing SERPs, learn practical steps to align your content with what searchers are looking for.
Keyword difficulty in SEO guide: Everything you need to know
Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.
9 tips to get the full SEO benefits of long-tail keywords
Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results.