When it comes to online reviews, a 3-star rating is bad
The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.
Journalism Associate
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo - SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.
Danny Goodwin | Apr 10, 2023 at 4:11 pm ETSundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language models and LLM search.
Danny Goodwin | Apr 10, 2023 at 10:35 am ETThis only will apply to the For You and Following timelines. Twitter Blue now has just under 500,000 subscribers.
Danny Goodwin | Apr 7, 2023 at 10:49 am ETSome contractors were given as little as 60 seconds to review the quality of the answers Google's chatbot provided to prompts.
Danny Goodwin | Apr 6, 2023 at 3:36 pm ETChatbots don't pose a threat to Google’s search business – they offer an even bigger 'opportunity space,' according to Pichai.
Danny Goodwin | Apr 6, 2023 at 11:50 am ETFirst-click, linear, time decay, and position-based attribution models will all be deprecated later this year.
Danny Goodwin | Apr 6, 2023 at 11:00 am ETMicrosoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes.
Danny Goodwin | Apr 4, 2023 at 4:02 pm ETSeveral search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
Danny Goodwin | Apr 3, 2023 at 3:00 pm ETLawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
Danny Goodwin | Apr 3, 2023 at 1:08 pm ETNeed 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do? Meet As Told to Buzzy.
Danny Goodwin | Mar 31, 2023 at 10:14 am ETDespite increased churn within organizations, job satisfaction is high, a new Search Engine Land survey finds.
Danny Goodwin | Mar 31, 2023 at 10:00 am ETLearn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey.
Danny Goodwin | Mar 29, 2023 at 3:00 pm ETGoogle research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
Danny Goodwin | Mar 27, 2023 at 12:01 am ETMore sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
Danny Goodwin | Mar 26, 2023 at 12:01 am ETGoogle Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
Danny Goodwin | Mar 25, 2023 at 12:01 am ETGoogle’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
Danny Goodwin | Mar 24, 2023 at 12:01 am ETPage visits on Bing have risen 15.8% and Bing is becoming a more significant referral source for some publishers.
Danny Goodwin | Mar 23, 2023 at 3:57 pm ETMarch 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
Danny Goodwin | Mar 23, 2023 at 12:01 am ETThe authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn't rank. Yet it does.
Danny Goodwin | Mar 22, 2023 at 9:44 pm ETGoogle AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
Danny Goodwin | Mar 22, 2023 at 12:01 am ETGoogle Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
Danny Goodwin | Mar 21, 2023 at 2:26 pm ETNo more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
Danny Goodwin | Mar 21, 2023 at 12:01 am ETLearn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
Danny Goodwin | Mar 18, 2023 at 12:01 am ETGoogle AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
Danny Goodwin | Mar 17, 2023 at 12:40 am ETCompany says optimizing for new AI-powered chat interfaces in search is similar to optimizing for featured snippets
Danny Goodwin | Mar 16, 2023 at 2:59 pm ETGoogle to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
Danny Goodwin | Mar 16, 2023 at 12:01 am ETMany people who had been on the Bing waitlist now have access – and there are reports that people can now sign up for instant access.
Danny Goodwin | Mar 15, 2023 at 3:53 pm ETThe small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
Danny Goodwin | Mar 15, 2023 at 10:00 am ETSpurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
Danny Goodwin | Mar 15, 2023 at 12:01 am ETGoogle will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
Danny Goodwin | Mar 14, 2023 at 10:28 am ETLearn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
Danny Goodwin | Mar 14, 2023 at 12:01 am ETGoogle hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
Danny Goodwin | Mar 13, 2023 at 12:01 am ETGo inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
Danny Goodwin | Mar 12, 2023 at 1:01 am ETGoogle officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
Danny Goodwin | Mar 11, 2023 at 12:01 am ETGoogle and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more.
Danny Goodwin | Mar 10, 2023 at 12:01 am ETGoogle's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
Danny Goodwin | Mar 9, 2023 at 12:20 am ETGoogle had a 'revolutionary' chatbot ready two years ago. Now, it's slowly rushing to put AI into more products. What happened?
Danny Goodwin | Mar 8, 2023 at 1:20 pm ETRIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google's Full Coverage feature, Google penalizes itself, and more.
Danny Goodwin | Mar 8, 2023 at 12:01 am ETPlus, 90% of organizations say they are prioritizing SEO in 2023 due to compounding benefits, new BrightEdge research finds.
Danny Goodwin | Mar 7, 2023 at 11:09 am ETLanding page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
Danny Goodwin | Mar 7, 2023 at 12:01 am ET