Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020.
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
More digital retail conversions are happening on mobile in 2020.
Ginny Marvin | Dec 11, 2020 at 4:24 pm ETIn an open beta, publishers can sell ads into their Google Web Stories programmatically.
Ginny Marvin | Dec 10, 2020 at 4:00 pm ETThe new feature will launch on YouTube in the U.S. first.
Ginny Marvin | Dec 10, 2020 at 12:00 pm ETAreej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.
Ginny Marvin | Dec 9, 2020 at 2:10 pm ETStarting next year, App campaigns for engagement may also include a custom prompt for users in Search.
Ginny Marvin | Dec 9, 2020 at 8:33 am ETTwitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their […]
Ginny Marvin | Dec 7, 2020 at 9:30 am ETDiscovery campaigns can also be paired with lead form extensions.
Ginny Marvin | Dec 1, 2020 at 1:21 pm ETLocal View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more.
Ginny Marvin | Dec 1, 2020 at 8:08 am ETSnapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can […]
Ginny Marvin | Nov 30, 2020 at 9:00 am ETAfter all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Ginny Marvin | Nov 24, 2020 at 1:17 pm ETYouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
Ginny Marvin | Nov 23, 2020 at 9:00 am ETThe auto-applied changes do not show in Google Ads change history logs.
Ginny Marvin | Nov 17, 2020 at 9:56 am ETBroad match keyword suggestions will start surfacing in Recommendations
Ginny Marvin | Nov 16, 2020 at 1:55 pm ETWhy Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Ginny Marvin | Nov 16, 2020 at 8:30 am ETFacebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
Ginny Marvin | Nov 9, 2020 at 9:30 am ETWill Snapchat and Pinterest benefit from advertiser frustrations?
Ginny Marvin | Nov 6, 2020 at 2:19 pm ETTinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers.
Ginny Marvin | Nov 6, 2020 at 5:00 am ETPromote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.
Ginny Marvin | Nov 3, 2020 at 1:39 pm ETAI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
Ginny Marvin | Nov 2, 2020 at 3:31 pm ETTikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
Ginny Marvin | Nov 2, 2020 at 9:00 am ETThe Custom report builder will feel a bit more like Data Studio.
Ginny Marvin | Oct 29, 2020 at 12:45 pm ETSnapchat’s North America ARPU shoots up Snapchat reported revenues increased 52% year-over-year to $679 million and average daily active users (DAUs) increased by 18% year-over-year to $249 million for the third quarter of the year. One stat that stood out to us in particular was the average revenue per user (ARPU) in North America. Overall […]
Ginny Marvin | Oct 26, 2020 at 9:00 am ETLooking back, we can see where the biggest trends in search (and beyond) are heading.
Ginny Marvin | Oct 23, 2020 at 1:55 pm ETRecognized for her leadership in creating a support network for women and advocating for women's voices in the search industry.
Ginny Marvin | Oct 23, 2020 at 11:57 am ETPricing and promotions in Google Shopping could be more important than ever this year.
Ginny Marvin | Oct 22, 2020 at 9:07 am ETHere's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
Ginny Marvin | Oct 21, 2020 at 4:01 pm ETFacebook continues to expand Shopping capabilities and features across its platforms.
Ginny Marvin | Oct 21, 2020 at 9:25 am ETPinterest users are heavy gift shoppers Compared to other social media, Pinterest users are the top spenders on gifts and holiday shopping. That’s among the findings from StatSocial which looked at the purchases of millions of U.S.-based users of Facebook, Instagram, Twitter, YouTube, Snapchat and Pinterest. It found that Pinterest users spend 39.2% more on […]
Ginny Marvin | Oct 19, 2020 at 10:00 am ETA local ads shows up as you start typing.
Ginny Marvin | Oct 15, 2020 at 9:10 pm ETConversion Lift is also now in beta for YouTube campaigns.
Ginny Marvin | Oct 12, 2020 at 2:27 pm ETScratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Ginny Marvin | Oct 12, 2020 at 9:47 am ETAdd brand logo and custom headlines to product targeting ads.
Ginny Marvin | Oct 9, 2020 at 1:33 pm ETRoughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.
Ginny Marvin | Oct 8, 2020 at 12:25 pm ETThe free platform is now open to U.S. small businesses.
Ginny Marvin | Oct 7, 2020 at 10:52 am ETSimplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too.
Ginny Marvin | Oct 6, 2020 at 2:43 pm ETThe new products and features are further indication of Google's machine learning goals.
Ginny Marvin | Oct 6, 2020 at 9:02 am ETSnapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Ginny Marvin | Oct 5, 2020 at 9:00 am ETAudience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Ginny Marvin | Sep 28, 2020 at 9:15 am ETSo long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping […]
Ginny Marvin | Sep 28, 2020 at 8:00 am ETHow to be an active ally for equality in the search industry. Plus, networking resources for women in search.
Ginny Marvin | Sep 22, 2020 at 3:27 pm ET