Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.
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Google postpones Google Partners program changes slated for June
The new badge requirements will not go into effect until 2021 due to COVID-19 disruption.
Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
Google pushes out Google Ads API v1 sunset date
Developers will have more time to migrate to v2 due to the coronavirus pandemic.
Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations
It's not the right tool for addressing conversion rate volatility during this time. Here's why.
Amazon rolls out product targeting for Sponsored Display
The new product discovery targeting is available for U.S. sellers.
Replay: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.
Paid search ad copy strategies during coronavirus
Why you should re-examine your PPC ad messaging now.
Google Ads ends monthly campaign budget test
Any campaigns using it will be switched to daily budgets.
Small and mid-sized Google Ads agency partners to lose dedicated ad rep support
The change is "part of a routine review," according to the company said.
Google updates its ads policy for inappropriate content to include ‘public health emergency’
The change to the sensitive events section of the policy is effective immediately.
Desktop search is rising amid the work-from-home surge
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising.
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
Microsoft Advertising expands UI redesign to more pages
Includes a new overview dashboard for Manager accounts. Users can apply for preview access.
Google pledges $340 million in Google Ads credits for SMBs
The credits will be available for eligible active advertisers "in the coming months." It is also expanding ad grants for COVID-19 public service announcements.
Now, analyze more accounts in Google Ads Report Editor
Run reports for up to 200 accounts in a Manager account.
Small agencies brace for impact, but say remote work isn’t slowing them down
Many expect client budget and project changes will have a negative effect on their businesses.
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences consumers.
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending plans.
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months.
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain challenges?
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on.
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods.
Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google.
More PPC advertisers pause campaigns amid coronavirus upheaval
For many marketers, last week was a tipping point as the U.S. grappled will coronavirus measures.
Early look: Google Ads customer value reporting and conversion value rules
The two features have been in testing for about a year. Here's what they're designed to do.
Google pushes out deadline parallel tracking for Video due to ‘global events’
The mandatory deadline is extended into June.
Google bans face mask ads globally due to misleading coronavirus claims
The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging.
Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground.
Google Ads significantly streamlines attribution reporting
It's also dropping "Search" from the name.
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
Optimization scores, recommendations and their impact on Google Partner agencies
Google says Partner agencies will continue have "control and autonomy" as it puts more emphasis on auto-generated recommendations.
Create display network exclusion lists with this (free) tool
A tool born out of frustration could save you time managing brand safety.
‘Made in USA’ ad extensions spotted on Bing
The latest automated extension test from Microsoft Advertising.
Smart Shopping campaigns: How to test and extract more value from automated campaigns
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.
Google Ads intros ‘continuous audience sharing’ for manager accounts
The new opt-in capability is now available in your manager account settings.
Google Ads offers more granular conversion actions for leads and sales
The new options give advertisers more options to track website actions through the customer journey.
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.