How to conduct audience research for paid search
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
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Grace Mante's latest articles
5 ways advertisers can prepare for Google’s AI Overviews
With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
How to maximize your local business’ Google Maps presence
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.
6 tips to track and analyze PPC results
Find out how to align goals, metrics, budgets, bid strategies, and audience insights for successful PPC performance evaluation.
How non-retail advertisers can embrace value-based bidding in Google Ads
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.