How to harness marketing data to support holistic business strategy
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
Jenny has years of experience in paid digital marketing strategy and execution across in-house, agency, and consulting settings. She is currently an Associate Director of Paid Media within a large international digital marketing agency, where she manages a team of paid media experts to support their professional development, while also using her skills and experience to scale growth and efficiency for client accounts. If Jenny’s not working, she’s probably out on the water enjoying the outdoors and the beaches of North Carolina, where she lives.
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
Jenny Williamson | Jul 1, 2024 at 8:00 am ETUse keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Jenny Williamson | May 6, 2024 at 8:00 am ETActionable tips and next steps you and your teams can take to evolve your strategy with less user-level data.
Jenny Williamson | Mar 4, 2024 at 9:00 am ETDiscover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice.
Jenny Williamson | Sep 8, 2023 at 9:00 am ETBeyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.
Jenny Williamson | Jun 9, 2023 at 9:00 am ET