4 new Instagram Reels features
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
Nicole Farley | Apr 14, 2023 at 1:50 pm ETStay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.
Nicole Farley | Apr 13, 2023 at 3:42 pm ETMicrosoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.
Nicole Farley | Apr 13, 2023 at 2:51 pm ETOnsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this.
Nicole Farley | Apr 12, 2023 at 7:00 am ETThough set to depreciate in June, Google recommends updating your applications as soon as possible.
Nicole Farley | Apr 11, 2023 at 2:38 pm ETTikTok has not made any official announcements regarding the change, and it's unclear whether the modification is permanent.
Nicole Farley | Apr 11, 2023 at 11:23 am ETMeta announced in February that it would establish a new organization to develop generative AI, but this is the first time it has indicated a timeline for commercialization.
Nicole Farley | Apr 10, 2023 at 3:23 pm ETThe secrets to a successful LinkedIn ad may be hidden in a mix of bold colors, stats, and the right CTA.
Nicole Farley | Apr 10, 2023 at 1:02 pm ETAs Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.
Nicole Farley | Mar 30, 2023 at 5:17 pm ETDisparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.
Nicole Farley | Mar 30, 2023 at 3:00 pm ETMeta is the first social platform to have its metrics evaluated by a third party.
Nicole Farley | Mar 30, 2023 at 12:09 pm ETThe new Ad Transparency Center will allow users to access information about Google ads in Search, YouTube, and Display.
Nicole Farley | Mar 29, 2023 at 8:00 am ETThe pilot rolls out today for advertisers in the US.
Nicole Farley | Mar 29, 2023 at 7:01 am ETHere's how advertisers can protect their reputation, ensure their ads are placed in appropriate contexts and resonate with gamers.
Nicole Farley | Mar 29, 2023 at 6:00 am ETThe policy rollout was initially intended to begin on March 31, but now Google will begin enforcing the policy changes May 24.
Nicole Farley | Mar 28, 2023 at 11:02 am ETThe new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
Nicole Farley | Mar 27, 2023 at 3:57 pm ETWe were unable to replicate the badge, and requests for comment from Google have not been answered yet.
Nicole Farley | Mar 27, 2023 at 2:41 pm ETMicrosoft will automatically adjust your bids in real-time to increase your chances for a conversion.
Nicole Farley | Mar 27, 2023 at 9:09 am ETThe new features, including automated ad creation and bulk edit improvements, are live today.
Nicole Farley | Mar 23, 2023 at 4:18 pm ETSome brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend, Google says.
Nicole Farley | Mar 23, 2023 at 3:28 pm ETLike it or not, the countdown to GA4 is winding down. Here's what you need to know.
Nicole Farley | Mar 23, 2023 at 12:42 pm ETThe US government, worried about China's manipulation, seeks to manipulate TikTok to do what it wants.
Nicole Farley | Mar 23, 2023 at 12:03 pm ETRequests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.
Nicole Farley | Mar 22, 2023 at 3:33 pm ETReminders ads are now available to all advertisers globally.
Nicole Farley | Mar 22, 2023 at 2:18 pm ETAdvertisers can boost bids with keywords to show ads to those shoppers who are searching for specific products, for a higher chance of converting purchase intent to a sale.
Nicole Farley | Mar 22, 2023 at 7:01 am ETAdvertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.
Nicole Farley | Mar 21, 2023 at 3:56 pm ETFor $12-$15 a month you can get a blue check on Facebook and Instagram
Nicole Farley | Mar 17, 2023 at 11:54 am ETFor standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.
Nicole Farley | Mar 17, 2023 at 9:20 am ETYou can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, etc.
Nicole Farley | Mar 16, 2023 at 12:32 pm ETI signed up for "Flight School" and watched the videos so you don't have to. Here's what I learned.
Nicole Farley | Mar 15, 2023 at 4:44 pm ETNo action is needed from advertisers at this point.
Nicole Farley | Mar 15, 2023 at 1:33 pm ETAccessible to all users, custom channel groups can be employed in custom reports and explorations to obtain both current and historical insights into campaign channels.
Nicole Farley | Mar 15, 2023 at 10:08 am ETInterested advertisers or healthcare professionals can join the open beta by contacting their Microsoft rep.
Nicole Farley | Mar 13, 2023 at 10:28 am ETThe move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators.
Nicole Farley | Mar 10, 2023 at 11:24 am ETA change in leadership at Microsoft can be an opportunity for advertisers.
Nicole Farley | Mar 9, 2023 at 10:20 am ETSome advertisers are skeptical that TikTok has the appropriate brand safety guardrails in place for its search ads product.
Nicole Farley | Mar 9, 2023 at 10:03 am ETYour "Tag coverage" summary can report on up to 10,000 pages.
Nicole Farley | Mar 8, 2023 at 12:30 pm ETFrom April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options.
Nicole Farley | Mar 8, 2023 at 12:05 pm ETEach individual Series can include up to 80 videos, each up to 20 minutes long.
Nicole Farley | Mar 7, 2023 at 3:42 pm ETThe new categories include education, people care, pet care, wellness and health care.
Nicole Farley | Mar 7, 2023 at 1:28 pm ET