Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
Rob writes about content, SEO, gen AI, and other topics for Search Engine Land. His past client strategy work includes Marriott, Ritz-Carlton, USAA, Bosley, Honda Powersports, Gallery Furniture, and hundreds of other companies. He has worked at iCrossing, iProspect, Advice Interactive, Rob Garner Consulting, and other firms. He has been active in the search industry since its beginning in the 1990s, and has spoken at many digital conferences, including Pubcon, SMX, DFW SEM's State of Search, SXSW, and many more. Rob was a regular contributor to Mediapost Search Insider from 2006-2013, and has been quoted about search industry topics in Ad Week, Ad Age, Reuters, the New York Times, the Dallas Morning News, and many others.
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
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