8 free tools for PPC reporting
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Tim Jensen is a Sr. Search Engine Marketing Specialist at M&T Bank. With over a decade of experience in the digital marketing industry, Tim has worked with both B2B and B2C brands in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC.
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Tim Jensen | Jul 31, 2024 at 8:00 am ETLearn to set up clean A/B tests using Google Ads' ad variations feature and get ideas for high-impact tests to run.
Tim Jensen | May 29, 2024 at 8:00 am ETLearn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Tim Jensen | Jan 31, 2024 at 8:00 am ETLearn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.
Tim Jensen | Nov 30, 2023 at 10:00 am ETThese built-in features can help you manage your Google Ads campaigns more efficiently so you can focus on bigger-picture tasks.
Tim Jensen | Aug 31, 2023 at 10:00 am ETFollowing these suggestions can help you tailor your PPC efforts toward a region new to your brand.
Tim Jensen | Jun 29, 2023 at 9:00 am ETAn overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.
Tim Jensen | Mar 30, 2023 at 10:00 am ETSave time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.
Tim Jensen | Mar 1, 2023 at 12:18 pm ETLearn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns.
Tim Jensen | Oct 10, 2022 at 8:00 am ETBe ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
Tim Jensen | Jul 31, 2020 at 8:00 am ETPPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel.
Tim Jensen | Mar 31, 2020 at 12:34 pm ETWalk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.
Tim Jensen | Feb 3, 2020 at 3:29 pm ETNegative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
Tim Jensen | Dec 2, 2019 at 3:17 pm ETHere's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
Tim Jensen | Sep 24, 2019 at 3:41 pm ETUsing analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.
Tim Jensen | Jul 29, 2019 at 1:40 pm ETThere are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement.
Tim Jensen | Jun 3, 2019 at 8:00 am ETThis update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM.
Tim Jensen | Apr 5, 2019 at 1:54 pm ET