Here’s how to set up the Google Site Kit WordPress plugin
Although it may not be ideal for formal data reporting, it is a helpful dashboard to stay on top of site performance metrics.
Contributor
Tony Edward's latest articles
SEO best practices support ADA compliance for digital accessibility
Collaboration among SEOs, web developers and content teams are needed to ensure websites are compliant with the standards of accessible design.
Claim your Knowledge Graph: Here’s how
Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the panel.
4 underutilized schema markup opportunities that impact SEO
Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.
How blockchain will impact search marketing
Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising.
Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
Google My Business website builder SEO review
Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it's worth your time.
How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Whether you want to gain some insight into how Google's Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
Brand vs. local Knowledge Graph result: Which is better?
Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?
How to avoid an outbound link penalty from Google
We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well.
What Google’s experimental content podium means for SEO
What's the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers.
How Pokémon Go can help generate SEO and foot traffic
Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.
Is your HTTPS setup causing SEO issues?
Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them.
Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.
How to enhance your Google Knowledge Graph result (case study)
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect -- what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
The Only Way To Be Successful At SEO: Take A Holistic Approach
Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations.
How To Build Author Rank Without Google Authorship
Google's Authorship program may be dead, but that doesn't mean you shouldn't work on building your authority. Columnist Tony Edward explains.
The Latest In Advanced Technical SEO: SMX East Recap
Columnist Tony Edward summarizes presentations from an SMX East session on how to tackle complex technical website issues that impact search engine optimization.
A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type
Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony Edward has some suggestions.
Social Profile SEO: Optimizing For Rankings & Search Visibility
Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization (SEO) and online reputation management as well.
YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine
Got great video content that no one's seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence.
Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution!
Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you're making use of structured data markup, here's how you can avoid getting slammed.
Leveraging Wikidata To Gain A Google Knowledge Graph Result
Columnist Tony Edwards describes the process he uses to obtain and enhance Knowledge Graph panels in Google search results.