Bing Launches Their Mobile-Friendly Testing Tool

A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool.

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Bing announced the release of their mobile friendliness test tool today. This was promised to us back in May 2015, when Bing told us they were working on a mobile-friendly Bing ranking algorithm. It was actually expected in the late summer but was delayed.

The tool evaluates a page to check if it is mobile-friendly based on these criteria:

  • Viewport and Zoom control configuration
  • Width of page content
  • Readability of text on the page
  • Spacing of links and other elements on the page
  • Use of incompatible plug-ins

Here is a screen shot of the tool in action. As you can see, it shows a preview of the site on the right side:

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Bing has not yet announced the launch of their mobile-friendly algorithm; that may come soon.

Bing’s blog post does include a lot of detail on why a website might fail any of the above criteria, so check it out. You can access the tool at this URL.

Google launched their mobile-friendly testing tool just about a year ago today.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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