Brave launches Search Ads
Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
Brave Search now offers Search Ads on a managed service basis.
Brave Search Ads. Here’s what Brave announced:
- Ads are sold on a cost-per-click basis.
- Rates are negotiated on a fixed basis before paid campaigns launch.
- Eligible brands can get up to 14 days of complimentary advertising.
What Brave Search Ads look like. Here’s a screenshot:
Available now. Brave Search Ads are available in the U.S., Canada, the UK, France and Germany. Brands must meet certain eligibility requirements – Brave called this a “minimum threshold of eligible ad impressions in their desired region.”
Testing, testing. The launch follows 18 months of testing, Brave said. Amazon Ads Sponsored Products, Dell, Fubo, Insurify, Shutterstock and Thumbtack were among the brands that tested Brave Search Ads.
What Brave is saying. The company is pitching this as a way that brands can augment their paid media strategy and reach “highly qualified—but otherwise unreachable—audiences”:
- “As of April 2024, a third of the top search advertisers in the US by media spend are either currently testing or have moved to paid Brave Search Ads campaigns. Since the beginning of the year, 89% of customers who started Brave Search Ads campaigns have continued to advertise in consecutive months.”
About Brave Search. Brave has an independent search index (it doesn’t rely on Google or Microsoft to serve its search results). It now has 65 million monthly active users and processes over 10 billion annual searches. For context, Google processes roughly that many searches per day.
The announcement. Brave launches Search Ads in key markets, after successful test phase with leading brands.
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About the author
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.