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Google Ads, Analytics issue affecting reporting stats

A reporting outage in the Google Ads dashboard is causing confusion among advertisers this afternoon.

Nicole Farley on July 15, 2022 at 2:04 pm | Reading time: 1 minute

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On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the correct ad spend. We checked the Google Ads status dashboard and it looks like this is a known issue.

#GoogleAds not showing spend since this morning

We thought it was CC issue, but now seeing traffic on the site@googleanalytics shows clicks but not correct spend

We optimize bids all day. Now spending blindly. Will client have to pay?@adsliaison @bgtheory @rustybrick pic.twitter.com/6JUXRWqCWV
— Lior Krolewicz (@yaelconsulting) July 15, 2022

What Google says. There is no word on when the issue will be resolved. Be sure to check the dashboard for updates.

There's an ongoing issue affecting Google ads products and Google Analytics for a large number of accounts. We're working on addressing the issue. Please see the dashboard for updates: https://t.co/F19BfFAJ8F
— AdsLiaison (@adsliaison) July 15, 2022

Why we care. Incorrect reporting gives way to incorrect adjustments, optimization, and changes. Check your ads dashboard. If your numbers look incorrect, you may want to hold off on making any big changes until the issue has been resolved.

Update. The issue has been resolved as of July 15.

The issue with Google ads products is resolved: There were reporting delays, but ads continued to serve & performance data is now available. Advertisers using Smart Bidding should not apply data exclusions. Also, UA data is fully restored; GA4 data will be fully restored soon.
— AdsLiaison (@adsliaison) July 16, 2022

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About the author

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Nicole Farley

Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.