Google Analytics real-time reporting bug confirmed
Many sites are seeing zero or little real-time traffic reported in GA4.
Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this morning; some are seeing a fraction of their normal real-time traffic being reported, and some are seeing normal traffic.
Google working on a fix. Ginny Marvin, Google’s Ads Liaison, responded on X saying, “Thanks for flagging. This is a bug and the team is working on it. Apologies for the inconvenience!”
Here is that post:
What it looks like. Here is a screenshot of GA4 reporting zero real-time traffic:
Why we care. If you are noticing zero or a lot less real-time visitors via Google Analytics, you are not alone. This is a bug with Google and Google hopes to resolve the issue soon.
I know a lot of site owners woke up in a panic to these reports but again, this is just a bug.
Fixed now. At around 11:35pm ET, it seems like it is now resolving and was resolved by 12pm ET.
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In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
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