Google dropping continuous scroll in search results

Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022.

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Google Search will stop its continuous scroll user experience where Google loads more results as you scroll past the first page of the search results. Instead, you will see see the classic pagination bar at the footer of the Google Search results.

Desktop first. Starting today, Google will start to turn off continuous scroll for the desktop Google Search results.

Google launched continuous scroll on desktop search in December 2022 and first in mobile search in October 2021. So continuous scroll only lasted about a year and a half for desktop search.

Google will remove continuous scroll from the mobile search results in the coming month.

What Google said. A Google spokesperson told Search Engine Land that today, June 25, Google is removing the ability to continuously scroll on desktop Search results, followed by mobile in the coming months.

The “Next” at the bottom of the page will show on desktop search and the “More results” button will show on mobile search.

Google said this change is to serve the search results faster on more searches, instead of automatically loading results that users haven’t explicitly requested. Loading more results automatically didn’t lead to significantly higher satisfaction with Search, Google also told us.

What continuous scroll looks like on desktop. Here is a GIF of continuous scroll in action on desktop search:

Google Search Continous Scroll

What the pagination bar looks like. Here is what the bottom of the Page 1 Google Search results look like on desktop with the classic and old pagination bar:

Google Search Pagination Bar Back

Why we care. If you were on Page 2, you might see less clicks to your website. It all depends on if those searchers scroll and now click to the next page. Also, this may impact your Search Console data because searchers may scroll more or less versus click the “Next” button.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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