Google Search bug caused a drop in video traffic

Between May 4 and May 17, there was a bug with Google Search that caused sites to get less traffic to their video content.

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Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bug, but a bug with Google Search.

What Google wrote. Google posted, “A bug caused a drop in video traffic from May 4 to May 17, and has since been resolved.”

I asked John Mueller of Google if this was just a reporting glitch, and he said no, it was beyond reporting. “It was not just reporting,” he told me on Mastodon.

Search Console reports. If you go to Google Search Console, click on the search performance report, and filter it by “video” content, you will see an annotation added to the chart on May 4:

Google Search Console Performance Report Video Bug 1684923063

Why we care. If you noticed a drop in traffic between May 4 through May 17 and you publish a lot of video content, it may be related to this bug.

In this case, the reporting was not the issue and the reports should be accurate. There was a bug with Google Search that resulted in less videos showing up in the search results.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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