Google Ads
Search Engine Land is your source for Google Ads news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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8 free tools for PPC reporting
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Data: How often Google mixes ads into organic results
New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.
Better Google RSA creation and optimization in 3 steps
Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy.
Google streamlines ad creation with Merchant Center-Ads integration
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.
Google’s AI push reshapes ad landscape as privacy concerns linger
Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.
How to recover from Google Ads performance drops
Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
Google offers enhanced conversions consultations
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
Why single keyword ad groups still matter in 2024
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.
Google under investigation in Italy over user consent practices
The investigation into Google's user consent practices for ad profiling could threaten its ability to link user data across its services.
AI and Google advertising: What’s next?
Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead.
Google Merchant Center Next rollout expands
Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.
Why advertisers aren’t happy about Google Merchant Center Next
Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products.
The B2B releases I wish we’d gotten at Google Marketing Live
What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
What Google’s query matching update means for future PPC campaigns
Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve.
Google pauses opioid painkiller policy update
Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.
Google Ads makes broad match default for new search campaigns
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.
How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Google Ads unveils tCPA Insight Box for Demand Gen campaigns
Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Google Ads shifts to Feed Labels for Shopping campaigns
Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
Google launches tool to simplify Enhanced Conversions setup
Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
Google launches Merchant API Beta with new features
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Google tightens disclosure rules for synthetic content in political ads
Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.
Google expands definition of U.S. Election ads
Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.
Google expands conversion tracking for Merchant Center
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Microsoft Advertising launches Property Center and expands Lodging Campaigns
Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
Google expands Audience Signal Targeting to App campaigns
This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Google expands Product Studio to new markets, adds features
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
A guide to Google Ads for regulated and sensitive categories
Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.
Google Ads unveils major updates to search query matching
The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
New tROAS Insight Box for shopping campaigns in Google Ads
Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.
Google Ads launches Cross-Media Reach Measurement for video campaigns
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
Google rolls out new shopping tools ahead of summer sales
Google's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Google tightens EU consent rules for Customer Match ads
The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.
Google turns off Universal Analytics July 1: What you need to know
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Google streamlining YouTube, Display ad content controls
Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Display & Video 360 instant reports coming to Bid Manager API
Google's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
7 tips for conducting Google Ads audits
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.