Apple
Search Engine Land is your source for Apple marketing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Dig deeper into Apple search marketing:
Google Assistant moves from the cloud to the phone, now 10X faster
The faster Assistant will be available on Pixel phones 'later this year' and could become a major competitive advantage.
Local SEOs mixed, some peeved at idea of paying for Google My Business services
They recognized the logic – but many had strong criticisms.
Google search spend growth slows as click volume rises, reports show
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
Smart speakers set to eclipse tablets globally by 2021
Commerce, advertising or something else: The smart speaker model hasn't been figured out.
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice search?
Apple extends Search Ads support to 46 more countries
Apps marketers also get the ability to group multiple regions into one campaign
TravelTime maps API lets users search by time rather than distance
Time and distance aren't always synonymous.
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000 budget.
SMX Overtime: The new realities of local search
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them.
Study: Brands are failing voice search optimization in 3 key areas
Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn't do enough local-social posting.
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
Where Google got more inventory to show Responsive Search Ads ads may surprise you
RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data, you need to delve into the scripts and Ads API reports.
Back to Basics: App optimization and Firebase indexation
With the vast number of apps available, your marketing strategy needs to focus on optimizing so consumers can find your app.
Duplex-powered Google Assistant restaurant booking expanding to more states and users
Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future.
Voice gaining on mobile browser as top choice for smartphone-based search
Since 2018, voice has become more users' first choice for mobile search.
Service workers and SEO: What developers should know
What are service workers, why would you implement them and what's the potential impact on your site's rankings? Find out.
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential
Don't focus on the specific numbers, the interesting thing is the sentiment.
Google Actions vs. Alexa Skills is the next big App Store battle
There are thousands of Skills and Actions but very few people are using them.
SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google enables ‘join waitlist’ for restaurantsFeb 13, 2019 by Greg Sterling Functionality is provided by DineTime as part of Reserve with Google. Google tests ads in Assistant resultsFeb 13, 2019 by […]
Analyst: 8 billion voice assistants by 2023
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.
Is Google Maps what augmented reality has been waiting for?
AR walking directions could be a breakthrough application for the industry.
Bing offers a trio of new local search APIs
Each one performs different but complementary functions for enterprises and app developers.
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands.
SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
DuckDuckGo map and address searches now powered by Apple Maps
The company had been using OpenStreetMap.
How are your YouTube campaigns performing on TV screens?
Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
SEO Year In Review: 2018 saw Google updates and a focus on mobile
Here is our recap of what happened in SEO in 2018 - with links and summaries of some of the bigger changes throughout the year in search and SEO.
SearchCap: Google Home is really smart, Google pronounce & Congress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create landing pages that convertDec 21, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every […]
Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana
Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries.
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For GDN, YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
Will Google Home Hub ever become a useful local search tool?
Just a few modest improvements would make Home and Home Hub more effective for local search.
Here’s your exclusive insider look of SMX West
TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59pm Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31. […]
SearchCap: Google Search Console bug, AdStage news & Local Services ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t skip these critical recurring SEO tasksDec 4, 2018 by Jeremy Knauff As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed […]
Amazon product ads evolution: A harbinger of Amazon local advertising?
Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar.