Coloring the black box: a new look at managing Smart Shopping campaigns
From actionables to high-quality PPC management
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From actionables to high-quality PPC management
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
Conversion rate is a great indicator of the relevance of your product to the search terms it appears for.
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Learn how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales.
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
A new method for an automated and structural collection of crawl data.
Google announced a number of local ad features at its annual Google Marketing Livestream event.
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings.
This method can help you take full advantage of the Google bid simulator.
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.
Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.
Starting on April 6, Google will begin enforcing price accuracy between Merchant Center feeds and checkout.
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center.
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
More digital retail conversions are happening on mobile in 2020.
The new microsite may help marketers get more exposure for their organic Google Shopping listings.
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Looking back, we can see where the biggest trends in search (and beyond) are heading.
Pricing and promotions in Google Shopping could be more important than ever this year.
Conversion Lift is also now in beta for YouTube campaigns.
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them.
Initially launched in the U.S. in April, now available worldwide in mid-October.
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.
Responding to changing consumer behavior, Google starts emphasizing BOPIS
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
A new attribute allows you to exclude products at the country level.
Google is surfacing product attributes such as "Material" in Shopping ads.
This is the second big shake up for Google's commerce efforts this year.
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
The ban will apply globally.
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.
Make sure to double check those abandoned cart metrics; they may be inflated.
The "Sponsored" label will be retired on desktop results, too.