Youtube brings products to YouTube for action ads
YouTube is continuing to make more ads more shoppable.
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YouTube is continuing to make more ads more shoppable.
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
Walmart brought in more online revenue than eBay in May for the fist time.
Smart Shopping campaigns aren’t just a feature update.
It's free! Take full advantage of Surfaces across Google.
Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds.
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types.
We talk about the big changes with free listings in Shopping, Smart Shopping Campaigns and more.
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
The integration makes it easier to get up and running with Google's free Shopping listings.
A Shopping ad is accompanied by a clickable text unit.
The elements are there, now all Google needs is near flawless execution.
It is now rolling out and should be fully live in the US by early next week.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
Part of Google's response to the COVID-19 crisis, the ad credits will start rolling out in late May.
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.
While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue.
It's not the right tool for addressing conversion rate volatility during this time. Here's why.
Will the pace continue amid supply chain challenges?
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
See how your product pricing compares to your Google Shopping competitors.
The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads.
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify.
Margrethe Vestager may require Google to make additional changes in the SERP.
The changes that can affect the visibility of your products in Google Shopping.
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
See average cart size, cost of goods sold, gross profit and more for your campaigns.
Target and exclude locations in Smart Shopping campaigns.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to Amazon.