Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets
An updated list of error codes for API clients and scripts is also available.
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An updated list of error codes for API clients and scripts is also available.
The feature is rolling out now and available through a handful of reviews partners.
The redesign and new features aim to lure shoppers away from Amazon.
Mobile app ratings will also soon be among the signals Google uses in automated bidding.
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
Personalized recommendations and universal checkout are front and center in the update.
This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel searches (hint: it works out quite well).
Google has tested similar units in the past on YouTube and in Q4 2018.
Google Shopping product panel adds for "details", "reviews" and "stores" options.
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich content.
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.
Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance.
To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper audiences.
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
Four ways a great PPC tool can turn you into a PPC rockstar.
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen doesn't think that's a good idea.
Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how 'smart' automation works and what PPC professionals and account managers can do to further improve results.
EU Commissioner Vestager gave qualified approval to the changes put in place.
Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don't) against Google AdWords.
A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.
Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.
The test features Google's Showcase Shopping ads and traditional product listing ads on one result.
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you have to invest.
Four months in, 19 rivals say too little has changed.
Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the EU.
The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy rivals.
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.
Google's direct upload support to end March 20, 2018.
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best). Undoubtedly, however, you are […]
The quick-payment mobile Shopping ads have previously been limited to Android.
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape.