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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Google testing People Also Consider label on branded search ads
Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.
The Performance Max playbook: Best practices and emerging tactics for 2024
Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking.
Advanced Google Ads tracking for local service companies
Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.
Google updates Merchant Center product data specifications
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
Google and world’s largest ad group announce landmark AI collaboration
The groundbreaking partnership implies Google's robots could begin creating ads for world-leading brands like Coca-Cola.
7 ways to use generative AI in PPC
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
How to implement a full-funnel PPC marketing strategy
Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
Here's the role Ad Strength should really play when it comes to building your Google Ads campaigns.
Google to start issuing Display & Video 360 linking recommendations
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
Negative keywords in paid search: 6 strategies for effective implementation
Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords.
Google investigating Ad Manager Reach report error
Although you may still have access to Google Ad Manager, you may find you can't access the most recent data.
Search Ads 360: 3 best practices for advanced PPC marketers
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Google changes definition of ‘top ads’
A Google spokesperson confirmed that the update was a 'definitional change' and would not affect performance metrics.
Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023
The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.
Exploring Meridian, Google’s new open-source marketing mix model
Dive into Meridian’s capabilities, limitations and how it compares to Meta's Robyn in the evolving MMM landscape.
How to benchmark PPC competitors: The definitive guide
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.
Google publishes Performance Max developer guide
The new guide offers simplified access to all the necessary information required to build PMax integrations.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Un-silo your PPC campaigns: 4 tactics for more cohesive marketing
Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.
Optimizing your Performance Max campaigns with Google Ads, GA4 data
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign's potential.
Google Ads Report Editor exporting zeros; Google is investigating
Google is investigating the exporting issues with Google Ads Report Editor.
Google Search Ads 360 gains retail media capabilities
Google said this will increase efficiency and scale for retail media with self-service.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
How to analyze Performance Max search terms insights for PPC success
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here's how to analyze it PPC optimization.
6 tips for better PPC ad copy
Make every ad impression count with these tips for writing high-converting PPC ad copy.
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
5 biggest challenges for PPC marketers in 2024
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.
Google Ads now limits country-level location exclusions
The platform is limiting advertisers to an exclusion list of 120 countries.
Google launches privacy-focused measurement tool for advertisers
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists.
Why now is the most important time for nonprofit advertising
Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing.
Craft winning paid search ads in 2024: 4 best practices
Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
Google investigating error impacting AdMob messages
Affected users can't create or publish new messages within the platform's privacy and messaging area.
Google is updating Local Services Ads verification process
The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.
Google must face some advertisers’ antitrust claims, says U.S. judge
U.S. District Judge Kevin Castel ruled that Google must face a proposed class action lawsuit but dismissed some antitrust claims.
Google Ads launches new tool that automatically generates performance reports
You can now easily customize your reports with the free "Solutions" tool available in the Tools section of Google Ads.
Google Ads Editor version 2.6 launches with 8 new features
The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.
Google addresses third-party cookie deprecation concerns: ‘It’s time to move’
Dan Taylor, Google's vice president of Global Advertising Strategies, is urging advertisers to act now.
Google Ads will automatically start pausing ad groups with low activity
Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks.
Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs
Advertisers are raising concerns about Google's lack of transparency around PMax performance data
How Google Search Generative Experience is impacting ads
A new study looks into how SGE impacts different ad types as well as ad placement within Google's SERPs.