Buy on Google gets rid of order caps and automatic suspensions
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
Tagging adds URL parameters to your tracking URLs for better analytics and measurements.
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Merchants no longer have to manually figure out which badge is being applied to each of their items.
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
Plus, the secret to managing people is less management and more peopling
Instead of removal from Google Search, your products may still show up but the performance will be limited.
And holiday sales will break a new record as Cyber Week growth slows down.
Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.
Health insurance ad formats for Microsoft Advertising...
Plus, why basic questions about search marketing never go out of style.
Plus, the case for zero-party data as we approach the end of third-party cookies.
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Plus more on Google search-related changes that you may have missed.
Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings.
Also Google said HTML title tags still used for ranking purposes.
Plus, the latest trends in local search: personalization and depth of content
From actionables to high-quality PPC management
Also Google Shopping bug and Google Ads campaign set up screen.
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
Conversion rate is a great indicator of the relevance of your product to the search terms it appears for.
Also, Target impression share in Microsoft Advertising grows.
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.