Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
It enables access to Google Ads' Smart Bidding capabilities.
Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory's feed management and Amazon Advertising practice areas.
Product ad spend is outpacing overall market growth, according to a Kenshoo report.
Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter.
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility.
The feature is rolling out now and available through a handful of reviews partners.
When there are issues rendering pages server side to prevent correct rendering, the content can have discrepancies shown to end users (or search bots).
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously.
This is part of a larger effort to own consumer transactions and help users "get things done" on Google.
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
The redesign and new features aim to lure shoppers away from Amazon.
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you're not losing revenue in your product feeds or campaigns.
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform.
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.
Mobile app ratings will also soon be among the signals Google uses in automated bidding.
Here’s how retailers should map their audience strategy for new-versus-returning customers to search.
PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.
Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more.
Personalized recommendations and universal checkout are front and center in the update.
This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel searches (hint: it works out quite well).
Keep Amazon’s impression share in perspective because it shouldn’t directly drive strategy, but rather provide context around the advertiser competition in your market.
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site.
An exciting new feature has quietly launched in Google Search Console for sites with products.
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC.
The updated reporting grid also includes an Added/Excluded keywords column.
Google Shopping product panel adds for "details", "reviews" and "stores" options.
Are keywords dead, or slowly dying? Columnist Andy Taylor believes that's up to Google as it controls keeping keyword negatives strumming.
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to publishers: Start using new Bing URL submission process for indexing nowFeb 7, 2019 by Barry Schwartz Do you have new or updated content you want Bing to discover faster? […]
New features give manufacturers valuable search query and competitor insights, as well as new product information to highlight in Google Shopping.
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms.
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich content.
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do men and women value online reviews differently? Dec 14, 2018 by Jamie Pitman New research suggests there is an opportunity for businesses to get ahead of their competitors by generating […]