YouTube
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Google Ads rolls out Demand Gen to all customers globally
The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights.
3 key trends reshaping YouTube marketing today
Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.
YouTube rolls out new audience insight tools
The platform now provides clarity on membership cancellation, and can compare new and returning viewer data.
YouTube rolls out video view campaigns globally
VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google.
YouTube relaxes controversial topic guidelines to boost ad revenue opportunities
Content that references controversial topics but does not go into graphic detail will now be eligible for monetization.
5 new YouTube features coming soon to help creators
The new tools have been designed to help inspire creators, boost reach and improve the quality of content.
YouTube’s crackdown on ad blockers intensifies
The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium.
Google launches new AI tool to improve YouTube ad optimization
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.
YouTube pilots longer, less frequent ads on TV app
The platform is also trialling a new ad countdown timer, which is set to replace the 'video will play after ads' message.
YouTube is removing individual ad controls on new videos
The platform will use automation to decide which ad types to serve on new videos.
Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
YouTube trials smaller ‘Skip Ads’ button
The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
YouTube tests new anti-adblocker popup with countdown timer
The notification now serves as a warning to non-paying viewers about when the next advert will begin to play.
YouTube enables linking between Shorts and long-form videos
The links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products.
YouTube creators can now include more external links on their channels
Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the 'Subscribe' button on their channel.
YouTube launching New and Returning Viewers by Format report
The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
YouTube Shorts launches six new features to improve content creation
Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.
YouTube tests AI-generated summaries on search, watch pages
YouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
How to audit your YouTube channel for brand success
From understanding key metrics to auditing your channel, here's how to elevate your brand's visibility on YouTube.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
YouTube Search from Comments: New test adds links to keywords
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
Google Ads launches new tool to help marketers connect with Gen Z
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
YouTube stops playing videos for people with ad blockers in new trial
Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
Buy on Google program to shut down Sept. 26
Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
Google accused of mis-selling ads on third-party websites for years
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
YouTube Ads: Unlocking high impact at minimal cost
The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
YouTube Test & Compare helps you pick the best video thumbnail
The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
YouTube Ads ecommerce guide: When, how and why
Here's why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.
Netflix tops list of YouTube’s top 10 most popular video ads
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
YouTube is the most profitable platform for creators, survey shows
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
Is your YouTube Channel a brand video graveyard? How to revive it
Don't let your YouTube channel go to waste. Learn how to revitalize it and reap the rewards of a vibrant, engaged and lively audience.
YouTube to offer unskippable 30-second ads on connected TV
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
New Google AI tools will let advertisers generate media assets
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.
YouTube wants users to stop using ad blockers
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
7 important YouTube Ads lessons you need to learn
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
YouTube has a new interface, and not everyone is excited about it
The experiment is only available to a handful of people at the moment.
3 new enhancements for YouTube Shorts
The new features are being announced at the IABFronts conference this week.