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Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
YouTube Studio adds new website visits goal for promotions
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
Recovery uncertain: Google’s Danny Sullivan on algorithm impacts
Google's Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels.
How to conduct audience research for paid search
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
Google Ads tightens rules on Gambling Certification recertification
Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.
Google Ads won’t appear on parked domains for new accounts by default
Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.
Is it time to rethink your Google Ads strategy?
Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.
Was Google’s document ‘leak’ a strategic move? An SEO theory
What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts.
Google Search testing new display for forum content
This new user interface shows top comments and related discussions around that forum search result snippet.
Google Ads Introduces New Masthead Format Requirements Page
Google's new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.
Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025
In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.
Will ChatGPT be the new Google? The future of search and information retrieval
A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access.
Google August 2024 core update rollout is now complete
The update took 19 days to rollout and was a pretty impactful update.
Google Ads unveils advanced performance planner for YouTube campaigns
Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.
ChatGPT for PPC: 17 strategic prompts you can use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
Google Trends email subscriptions to stop working on October 29
This comes shortly after Google updated the user interface for the trending now results.
Google Search now supports AVIF file formats
This means AVIF images will show in Google Search, Images, News, Discover and more.
Peak PPC season is coming: 5 tests to run now
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.
Google Ads adds product Categories tab
The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.
What 54 Google Ads experiments taught me about lead gen
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.
New Google tools to boost first-party data strategies
Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
Adtech antitrust trial judge blasts Google’s business practices
The Google antitrust trial's early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
Google removes Auction Insights from Looker Studio
This removal means you'll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.
Google introduces YouTube creator-based audience targeting
You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.
What is ASO? 7 fundamentals to app store optimization
Learn the essentials of app store optimization (ASO) to enhance app visibility, drive organic installs and lower acquisition costs.
How to use Google Search Console to unlock easy SEO wins
Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.
How search query length is shifting in the LLM era: Insights for brands
Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.
7 ways to segment Performance Max and Shopping campaigns
These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.
Report: Google encouraged advertisers to target teens on YouTube
Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens.
Google AI Overviews, organic results overlap jumps to 99%, analysis finds
In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results.
How to fix ‘Crawled – Currently not indexed’ error in Google Search Console
Uncover the reasons behind the 'Crawled – Currently not indexed' error in Google Search Console and solutions to get your pages indexed.
Google Ads removes Audience Recommendations?
Not seeing Audience Recommendations in your Insights tab? Google didn't remove it. It's a glitch. Google is working on the issue.
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.
Google Search ranking bug is now resolved
The four-plus day ranking bug, that kicked off around the same time of the August core update is now fixed.
Google apologizes to advertisers for major Shopping Ads glitch
Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.
Google August 2024 core update: What we’re seeing so far
Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last?
What winning video advertising creative looks like in 2024
Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
YouTube tests longer CTV ad breaks
YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.
Google Search ranking bug unrelated to the core update
This bug is impacting a large number of the search results but Google identified the issue.