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Google AI Overviews now show for signed-out users in the US
You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers.
Google August 2024 core update rolling out now
One of the aims of the Google August 2024 core update is to surface useful content from small and independent sites.
Google AI Overviews gains new citations and links, plus more
Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability.
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
Google extends deadline for Hotel Ads commission bidding sunset
Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.
Google Ads API streamlines conversion adjustment uploads
Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.
Google AI Overviews volatility continues: Rise, fall, repeat
The overlap of AI Overviews with Google's search results increased. Travel and entertainment queries no longer triggered AI Overviews.
How Google Search ranking works
An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost that influence search results.
Broad match keywords: When to test and when to avoid
Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches.
How to overcome bias in PPC for better ad performance
Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability.
Google rolls out Structured Data Files QA format for Display & Video 360
Google streamlines DV 360 campaign management with this release offering human-readable bulk reviews for Line Items and YouTube Ad Groups.
How to succeed in the era of AI-driven search advertising
From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era.
Google Ads API v17_1 introduces new features and enhancements
Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.
Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
Google enhances Local Services Ads with auto-selected photos
Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.
Maximizing Performance Max: Strategies for ecommerce success
Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success.
Google’s illegal search monopoly: Industry reactions, implications
Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties.
Advertisers react to Google Reporting and Product Listing glitch
Concern raised among advertisers have been about data privacy, competitive intelligence, and Google's transparency in handling the situation
Google Ads recovers from major reporting glitch
The glitch exposed some advertisers to others' data & some couldn't edit product groups. Most services are now restored and credits promised to those affected.
Advanced analytics techniques to measure PPC
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.
Google gives new look for trending now section of Google Trends
The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with.
Federal judge rules Google violated antitrust law
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
Google Search Console launches recommendations
This is an experimental feature, so you might not see it yet.
Report: Google Search traffic and queries not impacted by new competing AI search engines
New data from Datos’ clickstream panel analyzed by Sonata Insights showed Google traffic grew over the year, despite all the new AI competitors.
10 advanced strategy ideas for Google Ads
Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.
Google Ads introduces new consent settings tab in Data Manager
Google allows advertisers to separately manage consent for website data and imported/uploaded data, now available in select accounts.
11 local SEO tools you should be using
From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations.
Google Ads introduces new surcharges for specific jurisdictions
Google will introduce a 2.5% Digital Services Tax (DST) fee on Oct. 1 for ads served in Canada to cover regulatory costs in various countries.
Reddit CEO to Microsoft and AI search engines: Pay for our content
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.
How to make the most of GA4 for SEO
Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.
Google updates deepfakes search algorithms and controls and expands About this image
Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens.
8 free tools for PPC reporting
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Data: How often Google mixes ads into organic results
New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.
Better Google RSA creation and optimization in 3 steps
Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy.
Google streamlines ad creation with Merchant Center-Ads integration
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.
New Google Business Profile AI tool creates a menu from an image
Learn how Google's AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations.
Google’s AI push reshapes ad landscape as privacy concerns linger
Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.
How to recover from Google Ads performance drops
Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
Google offers enhanced conversions consultations
Google offers select advertisers personalized consultations to implement enhanced conversions, aiming to improve measurement accuracy.
Why single keyword ad groups still matter in 2024
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.