Bing
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SMX Advanced Overtime: Your questions answered about webspam and penalties
Bing's Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.
Microsoft Advertising unveils interface redesign
The new user experience brings it in line with Google Ads.
Bing spotted showing domain sources in image carousels
The experimental image carousel shows page title and domain name.
The future of search begins with a ‘V’
Voice and visual search will ultimately become significant drivers of query volume beside text input.
Bing launches content submission pilot
Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images.
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render pages.
Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all
In addition, all advertisers will now automatically start with manager accounts.
Microsoft Advertising will also deprecate accelerated delivery
The option to have ads delivered as early and often as possible will go away next month.
Gift-giving shopping behavior from religious holidays to relationships and beyond
New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your campaigns.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta.
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
Get a better view into product negative keyword conflicts in your Shopping campaigns.
Bing Webmaster Tools allows site verification via Google Search Console
The beta option enables site owners to skip verification by importing.
Bing Webmaster Tools adds Domain Connect verification integration
Bing makes it easier to verify some sites with Bing Webmaster Tools.
Nail your home improvement search marketing strategy
Here are some ways home improvement brands can engage both consumers and professionals to maximize revenue.
Bing is asking for feedback on its Webmaster Guidelines
“Any shady tactics you think are not penalized enough?” Bing project manager tweeted.
Microsoft Advertising rolling out experiments A/B testing tool globally
Here's what you need to know to get started with Microsoft Advertising experiments.
Microsoft search, LinkedIn revenue growth slow for third straight quarter
Higher revenue per search couldn't offset lower volume in the fourth quarter of its fiscal year 2019.
Emoji SEO presents opportunities for video
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility.
Why Google dropped Bing Discover pages from its index
No matter how big you are, if you go against Google's guidelines it can end up biting you.
Amazon’s got a PPC lock on “Prime Day”
Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions.
Bing showing a streamlined recipe carousel in search results
Users can still filter rich results according to time and nutrition.
Ad customizers are now available in all Microsoft Advertising accounts
Create ad customizer feeds in the UI or import them from your Google account.
Microsoft Advertising says it’s keeping average position reporting
Position-based impression share metrics are now available.
Today’s customer decision journey is so complex but AI can help
Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking
Parallel tracking, currently in beta, will be rolling out soon.
Price extensions now supported in Microsoft Advertising Editor
Create and manage price extensions in bulk.
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
Bing now supports batch mode for submitting URLs to Bing
You can now use a single Bing API request to submit up to 500 URLs, instead of making 500 individual API requests.
Google and Bing talk web spam and penalties
How Bing and Google do algorithm updates to improve their search results and how to deal with penalties.
Local Inventory ads rolling out of beta in Microsoft Advertising
Show ads when relevant products are in-stock nearby.
Microsoft goes open source with one of its Bing algorithms
Microsoft's Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries.
IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again
Search remains the primary digital format, but video continues to see rapid spend growth.
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing.
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs
Say goodbye to standard text ads by the end of the year.
10 principles of digital accessibility for modern marketers
Developers and designers can help differently abled users navigate websites by using CSS to control visual page elements. Here are other ways accessible websites are built.