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Microsoft unveils new AI tools as it looks to ‘transform search and advertising’
The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event.
Microsoft Advertising launches new video ad product
'You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise.'
Microsoft Audience Ads announces new AI bid strategies and market expansion
The tech giant is now serving ads to 187 countries around the world.
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.
Microsoft gives unverified advertisers more time
The company will now just pause ads in a few scenarios until Advertiser Identity Verification is completed.
Microsoft Search and Advertising revenue up 3% amid ad spend drop
Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
3 ways PPC campaign management could soon change
From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers.
Microsoft Logo Extension rolls out globally in open beta
Displaying a brand's logo next to an ad can help its product to stand out from the competition, establish its identity and build trust.
Microsoft’s Performance Max is now in open beta
Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
Kroger’s new self-service ad platform: What you need to know
The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
How to harness DSA wins in Performance Max
Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.
7 PPC planning tips when entering a new geographic market
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.
Microsoft rolls out predictive targeting to all advertisers
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
Microsoft Ads announces major policy updates that start July 1
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
3 simple PPC optimizations you may have overlooked
Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
Microsoft Store Ads to appear in Bing search results
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Microsoft Advertising is updating its Cross-Device attribution model
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
Microsoft will only show ads from verified advertisers starting Aug. 1
Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
Microsoft Ads to launch UET Insights dashboard with new traffic data
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
How to uncover the root cause of PPC performance changes
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
Microsoft Advertising professional service ads go global, broad match modifier changes rolling out and more
All broad match modifier keywords for search ads will now serve as broad match keywords instead of phrase match, Microsoft announced.
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
What is quality score and how to use it in PPC
Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
Microsoft Doctor and Clinic ads are now in open beta
Interested advertisers or healthcare professionals can join the open beta by contacting their Microsoft rep.
5 tips for capturing more enterprise-level leads with B2B search
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
Microsoft Ads in 2023: Key areas to leverage, test and optimize
As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Microsoft credit card ads are now available globally, plus 11 other new product updates
Microsoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.
Microsoft Performance Max import updates
Performance Max campaigns in Microsoft will be imported as Smart Shopping Campaigns and Local Inventory Ads.
Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11%
Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
Microsoft has just introduced Multimedia Ads
The new ad formats are shown in mainline and sidebar positions and will not replace text ads.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
Microsoft launched 5 new ad products and updates
Debuting 34 new markets, additional import tools, and a Performance Max beta are just a few of Microsoft's September product announcements.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.