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Paid search ad copy strategies during coronavirus
Why you should re-examine your PPC ad messaging now.
How to set up a Microsoft Audience ads campaign
LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers.
Desktop search is rising amid the work-from-home surge
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising.
Microsoft Advertising expands UI redesign to more pages
Includes a new overview dashboard for Manager accounts. Users can apply for preview access.
Doing a Google import into Microsoft Ads? Here’s what you need to know
There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works correctly.
‘Made in USA’ ad extensions spotted on Bing
The latest automated extension test from Microsoft Advertising.
Conditional IF functions now available in all Microsoft Advertising accounts
Scale expanded text ad messaging by device or audience -- works with Google import, too.
Filter, sort, bulk manage product groups in Microsoft Shopping soon
Scripts are also coming to Shopping campaigns in Microsoft Advertising.
Microsoft Advertising to deprecate average position after all
The change brings position reporting in line with Google Ads.
Responsive search ads available globally in all Microsoft Advertising interfaces
Microsoft recommends running up to five ads per ad group, including at least one RSA.
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta
The on-site search product Microsoft Bing for Commerce is also becoming available to retailers.
Standard text ads will live on a bit longer, Microsoft Advertising says
The company announced a three-month reprieve for advertisers still holding on.
Microsoft Advertising launches sweepstakes for advertisers
Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll
Close variants changes and poor customer support topped the list of grievances this year.
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Keep your cool this holiday weekend knowing your campaigns are in top shape.
Redesigned Microsoft Advertising Editor now available
The new look comes with additional feature support.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Microsoft search, LinkedIn revenue growth remains slower than a year ago
Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020.
Microsoft Advertising unveils interface redesign
The new user experience brings it in line with Google Ads.
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation layering."
Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all
In addition, all advertisers will now automatically start with manager accounts.
Microsoft Advertising will also deprecate accelerated delivery
The option to have ads delivered as early and often as possible will go away next month.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta.
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
Get a better view into product negative keyword conflicts in your Shopping campaigns.
Microsoft opens responsive search ads beta to all advertisers
The automated text ad format is on track to become the new standard.
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising.
Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter.
Microsoft Advertising rolling out experiments A/B testing tool globally
Here's what you need to know to get started with Microsoft Advertising experiments.
Microsoft search, LinkedIn revenue growth slow for third straight quarter
Higher revenue per search couldn't offset lower volume in the fourth quarter of its fiscal year 2019.
Amazon’s got a PPC lock on “Prime Day”
Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions.
Ad customizers are now available in all Microsoft Advertising accounts
Create ad customizer feeds in the UI or import them from your Google account.
Microsoft Advertising says it’s keeping average position reporting
Position-based impression share metrics are now available.
Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking
Parallel tracking, currently in beta, will be rolling out soon.
Price extensions now supported in Microsoft Advertising Editor
Create and manage price extensions in bulk.
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10 years."
Local Inventory ads rolling out of beta in Microsoft Advertising
Show ads when relevant products are in-stock nearby.