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Google must face $17 billion UK ad tech lawsuit
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
5 ways advertisers can prepare for Google’s AI Overviews
With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Google AI Overviews visibility drops, only shows for 15% of queries
Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Google’s link reporting tool is now fixed
Last week there was a bug with the Google Search Console report.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft moves Smart Shopping to Performance Max
Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
Google won’t index sites that do not work on mobile devices after July 5
if your website is not accessible using a mobile device, then Google will no longer index it and rank it.
How to extract GBP review insights to boost local SEO visibility
Gain a competitive edge by extracting actionable insights from your – and your competitors' – Google Business Profile reviews.
LinkedIn shrinks link previews for organic posts
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
Google to honor new privacy laws and user opt-outs
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Google restores News and Discover after widespread disruption
Google identified and fixed its technical difficulties with serving, but it may have impacted news publisher traffic.
Lead gen vs. ecommerce: How to tailor your PPC strategies for success
Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.
Google explains how it is improving its AI Overviews
Google said only one in every 7 million unique queries resulted in a Google policy violation.
Google adds opt-in for Video Enhancements for ads
You can now opt into Google's new video enhancements tool that uses AI to automatically generate multiple video formats.
Unpacking Google’s massive search documentation leak
This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.
Google Search Console link report may be broken today
Many are noticing huge declines in the number of links reported in the link report within the Google tool.
4 ways to check your website’s Google consent mode setup
Stay compliant with Google's consent mode v2 requirements. Here's how to verify your consent configuration across Google Ads, GA4 and more.
Google Search Console reporting error for product snippets
You may have noticed a spike in impressions and clicks between May 15 to May 27 - it was a bug.
How to create and configure custom dimensions in GA4
Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager.
A guide to ad variations in Google Ads
Learn to set up clean A/B tests using Google Ads' ad variations feature and get ideas for high-impact tests to run.
Google Business Profile chat and call history going away
July 31, 2024 Google will shut down call history and chat - you can download your history now.
HUGE Google Search document leak reveals inner workings of ranking algorithm
The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
Google testing blue visit button for search result snippets
These are really big and visible buttons that may encourage a higher click-through rate from the search results.
TikTok debuts AI-powered ad automation tools
The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.
Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs
Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.
Google Analytics GA4 shows real-time users in the last 5 minutes
Previously, GA4 only showed this metric over the past 30 minutes.
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
Bing Search back online after 5-hour outage
Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.
Advertisers react to ‘underwhelming’ Google Marketing Live 2024
Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.
Google is testing special snippet treatment for Reddit search results
This will very likely lead to even more traffic sent by Google Search to Reddit.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.
How to use the new customer acquisition goal in Google Ads
Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.
Google Marketing Live 2024: Everything you need to know
From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.
WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Google tests AI-powered ads for complex purchases
Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction.