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Search Engine Land is your source for platform specific news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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OpenAI is ‘going to build a search product’
The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
No deal: Alphabet won’t acquire HubSpot after all
On, on again and now off. It appears that Alphabet's rumored acquisition of HubSpot isn’t happening, sources say.
Amazon expands ad offerings for non-Amazon sellers
Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.
Google Search Console now lets you set your shipping and return policies
Search Console shipping and return settings take precedence over other methods, like structured data.
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising
TikTok ad spend growth slows amid ban talks
Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.
What Google’s query matching update means for future PPC campaigns
Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve.
Google pauses opioid painkiller policy update
Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.
Google Ads makes broad match default for new search campaigns
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.
How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Microsoft Ads releases AI-powered asset recommendation for video and display ads
Microsoft's AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
TikTok tightens teen ad targeting and boosts AI transparency
TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.
Google Ads unveils tCPA Insight Box for Demand Gen campaigns
Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Google Ads shifts to Feed Labels for Shopping campaigns
Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
Amazon’s ad practices and algorithms facing scrutiny in EU
The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.
The SEO’s guide to Google Search Console
Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.
Google launches tool to simplify Enhanced Conversions setup
Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
Meta’s ad attribution update gives clearer view of conversions
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
Google launches Merchant API Beta with new features
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Google tightens disclosure rules for synthetic content in political ads
Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.
Google expands definition of U.S. Election ads
Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.
Google working on fixing latency issues with the Search Performance reports
The reports within Search Console are now delayed by over 52 hours.
Google expands conversion tracking for Merchant Center
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Microsoft Advertising launches Property Center and expands Lodging Campaigns
Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
Google expands Audience Signal Targeting to App campaigns
This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Steve Ganem, Product Director of Google Analytics, on GA4
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
Prompt injection added to Bing Webmaster Guidelines
The addition of content to your webpages that attempts to perform prompt injection is against Bing's guidelines.
Microsoft AI CEO: Web content is ‘freeware’
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Google expands Product Studio to new markets, adds features
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
Report: Menu items, busier businesses may be Google local ranking signals
Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals.
Google Colab for SEO: How to get started
Learn the benefits of Google Colab for SEOs, from fast setup to AI integration, and how to use it to run Python code seamlessly in the cloud.
Google June 2024 spam update done rolling out
This spam update took 7 days to fully roll out and is now complete.
A guide to Google Ads for regulated and sensitive categories
Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.
Google testing AI Overviews with link cards at the top
This makes clicking to publishers and content creators way more likely than the current version of AI Overviews.