Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020.
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What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020.
PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in mind.
Product ad spend is outpacing overall market growth, according to a Kenshoo report.
The visual search feature will recommend fashion and home decor products based on the context of an image.
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.
New filters facilitate adding or removing from the schema graph.
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
Google's updated image search interface isn't the only tool keeping the spotlight on visual content and product discovery.
The SEO plugin claims to fix Schema implementation and provide more context for search engines.
Google has tested similar units in the past on YouTube and in Q4 2018.
The speculation is that Superpod founders and assets will be used to improve Google Assistant.
The Promoted Answers unit has the same targeting options as the platform's other ad formats.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Help us understand how digital agencies are evolving: Take our surveyNov 15, 2018 by Ginny Marvin If you work at a digital agency, we want to hear from you. Recent Headlines […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Digital work crisis — take the survey…Nov 5, 2018 by Search Engine Land You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google employee walkout followed by call for Google blackout at 11:10 am Pacific timeNov 1, 2018 by Greg Sterling There is a call to users to stop using Google services for […]
At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts links.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform Oct 17, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to thrive within the fast-paced SEO environment Oct 1, 2018 by Casie Gillette There will always be new mistakes and new challenges. The key is to learn and evolve and […]
Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google floods webmasters with ‘mobile-first indexing enabled’ notificationsSep 20, 2018 by Barry Schwartz Did you get a notice from Google that your site is now enabled for mobile-first indexing? You’re not […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Deciphering search intent: 5 areas to get you started Sep 19, 2018 by Kristopher Jones Here are five ways to use search engine results and smart keyword research to help determine […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows dynamic search ad performance aggregated by landing page Sep 10, 2018 by Ginny Marvin The landing page report is one of three reports available for dynamic ad targets […]
Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to using Bing Webmaster Tools – Part 3 Aug 15, 2018 by Christi Olson Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s August core search algorithm update is now fully rolled out Aug 8, 2018 by Barry Schwartz Some SEOs are seeing more fluctuations with the Google rankings now, but Google has […]
With page speed playing an active role in how a web page ranks, contributor Maria Cieslak details how SEOs can maintain high rankings and happy users by optimizing fast performance factors.
Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions.
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The basics of working with Amazon Marketing Services Jun 15, 2018 by Daniel Gilbert Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: EU about to fine Google billions in Android antitrust caseJun 6, 2018 by Greg Sterling The first antitrust fine was roughly $2.8 billion; this one could be larger. Bing Merchant […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business Agency Dashboard launches today Jun 5, 2018 by Barry Schwartz This new dashboard, announced a month ago, is now live and available for use. Building an in-house search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Google Optimize tests to take AdWords to the next levelMay 31, 2018 by Matt Lawson Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. […]
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google may issue manual actions over job schema on expired job listingsApr 17, 2018 by Barry Schwartz You’d better remove job listings from your website shortly after you fill those positions, […]
Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling Apple must succeed in AI if it is to remain competitive with rivals. […]
The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates.