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Meta’s ad attribution update gives clearer view of conversions
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
Google launches Merchant API Beta with new features
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
How to build a high-performing paid search team
Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.
Google tightens disclosure rules for synthetic content in political ads
Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.
Google expands definition of U.S. Election ads
Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.
Google expands conversion tracking for Merchant Center
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Microsoft Advertising launches Property Center and expands Lodging Campaigns
Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
Google expands Audience Signal Targeting to App campaigns
This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Steve Ganem, Product Director of Google Analytics, on GA4
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
Want to speak at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
How to harness marketing data to support holistic business strategy
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google expands Product Studio to new markets, adds features
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
A guide to Google Ads for regulated and sensitive categories
Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.
5 new features coming to Google Analytics 4
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
Google Ads unveils major updates to search query matching
The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
New tROAS Insight Box for shopping campaigns in Google Ads
Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.
Google Ads launches Cross-Media Reach Measurement for video campaigns
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
7 LinkedIn Ad settings and tactics you didn’t know you needed
LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.
Google rolls out new shopping tools ahead of summer sales
Google's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Google tightens EU consent rules for Customer Match ads
The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.
Google automates lead credits for Local Services Ads
Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.
Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
Google turns off Universal Analytics July 1: What you need to know
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Google ties in Local Services Ads advertisers to Maps app
Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.
5 ways to align PPC campaigns with business objectives
How to ensure your paid search strategy stays laser-focused on primary objectives so you can maximize your advertising performance.
Amazon Ads in 2024: Maximizing Sponsored Brands campaigns
Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.
Google AI Overviews showing less often, with less Reddit, data shows
Google's AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.
Google streamlining YouTube, Display ad content controls
Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Display & Video 360 instant reports coming to Bid Manager API
Google's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
Key ad platform updates of 2024 (so far): A B2B marketer’s review
Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.
Google’s Display & Video 360 API gets two new updates
The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.
Meta unveils AI chatbots and business messaging tools
Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.
7 tips for conducting Google Ads audits
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
Instacart expands shoppable ads to YouTube
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
Google’s $2.3 million check secures bench trial in adtech antitrust case
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.
Reddit unveils new Conversation Ads
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.