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Google Ads launches Brand Recommendations powered by AI
Google's Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers.
Google sued by publishers over alleged pirate textbook promotion
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Google Ads inviting some advertisers to join Advisors Community
Select Google Ads advertisers are being offered the 'unique opportunity' to help shape current and unreleased products via surveys.
Google must face $17 billion UK ad tech lawsuit
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
Survey: 54% of people look through more search results vs. 5 years ago
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
Why paid search marketers need a growth mindset
Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.
5 ways advertisers can prepare for Google’s AI Overviews
With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Incrementality testing in advertising: Who are the winners and losers?
Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft moves Smart Shopping to Performance Max
Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
Instagram tests unskippable video ads in main feed
Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.
Brave launches Search Ads
Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
LinkedIn shrinks link previews for organic posts
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
Google to honor new privacy laws and user opt-outs
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Lead gen vs. ecommerce: How to tailor your PPC strategies for success
Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.
Google adds opt-in for Video Enhancements for ads
You can now opt into Google's new video enhancements tool that uses AI to automatically generate multiple video formats.
4 ways to check your website’s Google consent mode setup
Stay compliant with Google's consent mode v2 requirements. Here's how to verify your consent configuration across Google Ads, GA4 and more.
PayPal launching ad network fueled by user purchase data
PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users.
A guide to ad variations in Google Ads
Learn to set up clean A/B tests using Google Ads' ad variations feature and get ideas for high-impact tests to run.
3 common B2B SEO mistakes sabotaging cost per lead
Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.
How to build a better remote team at your digital marketing agency
Learn how a personality strength assessment tool can help you identify team members' strengths and drive greater success.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
Google AI Overviews under fire for giving dangerous and wrong answers
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.
TikTok debuts AI-powered ad automation tools
The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.
Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs
Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.
Broad vs. deep expertise: How to decide which is right for you
Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision.
Advertisers react to ‘underwhelming’ Google Marketing Live 2024
Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.
Google Ads VP dodges questions on AI Search impact to publishers
Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
How to use the new customer acquisition goal in Google Ads
Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.
Google Marketing Live 2024: Everything you need to know
From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.
Google tests AI-powered ads for complex purchases
Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction.
Google PMax upgrade allows mass AI creative asset production
Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.
Google rolls out immersive, AI-powered Shopping Ads
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
Google visual storytelling advances for YouTube, Discover, Gmail
Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.
Google starts testing ads in AI overviews
Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.