Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Video search marketing news from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on video search tactics and strategies to help you implement successful marketing programs.
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
Learn the value of building your brand through video, with tips on content types, production strategies and more.
Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.
These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.
The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.
You can now opt into Google's new video enhancements tool that uses AI to automatically generate multiple video formats.
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.
Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.
YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.
Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.
Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.
Attend this webinar to get a jump start into the new year.
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Brands can serve ad packages during cultural moments alongside 'the most relevant and engaging' video content on YouTube.
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Here's why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.
TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise.
Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.